What you need to know
- Facebook is testing a new Instagram feature.
- It will let users fundraise for personal causes.
- It is currently being tested in the U.S., UK, and Ireland.
Facebook has announced that it is rolling out a new personal fundraising feature to Instagram, beginning with a small test in the U.S., UK, and Ireland.
In a blog post Tuesday Facebook stated:
Facebook says that users have raised more than $65 million for COVID-19 and racial justice causes on Instagram and Facebook and that donations on Instagram, in particular, have doubled in the past 30 days. Setting up a Personal Fundraiser is simple:
People can choose to hide their information from the public when donating, but fundraisers will see usernames, the name on the profile, and the amount donated.
Facebook says it will expand the feature on Instagram within the U.S, UK, and Ireland "in the coming months."
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