It's important to keep your personal data safe, and Google's helping to make this as easy as possible.
In our world of phones, computers, apps, and more, it's becoming increasingly difficult to ensure that your privacy is as well protected as possible. Mobile applications are notorious for collecting data and information that it shouldn't, and Google recently announced a couple new measures it'll be putting in place to help crack down on this.

These new moves are part of Google's Unwanted Software Policy, and the main goal of them is to provide users with warnings on apps that are trying to collect any of their data.
With the first update –
Apps handling personal user data (such as user phone number or email), or device data will be required to prompt users and to provide their own privacy policy in the app.
Along with this, Google also announced –
If an app collects and transmits personal data unrelated to the functionality of the app then, prior to collection and transmission, the app must prominently highlight how the user data will be used and have the user provide affirmative consent for such use.
Google says it'll be applying these new rules to apps in the Play Store and in markets where the Play Store isn't available, and the effects of said rules should start to be seen in 60 days. If apps are discovered collecting personal data without your consent, you'll get a warning via Play Protect.
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Reader comments
Google starts cracking down on Android apps handling personal data
Now if only Alphabet would enforce same on Google.
Your just being sarcastic, right? Cause you have to agree to that when you start using their services also if you log into your Google Account Profile you can stop and turn off the data gathering options.
Does anyone know if Google is going to force apps already installed to adhere to the new policy? And/or will it catch this at time of an app Update?
Good question, I would like to know this too
I would say yes, based on the fact that I got an alert earlier today when I logged in to Chrome to review apps that had permission to connect to my Google account and collect data. I was able to deny any that I felt didn't need access.
This is a welcome change.
Yes, google wants all the data to itself, not keen on sharing your valuable data....