Facebook is lifting its Australian news ban following negotiation
What you need to know
- Facebook had pulled all news from Australia in response to the controversial News Media Bargaining Code.
- The company now plans to restore news links and pages in the country following negotiations.
- Facebook says it had "come to an agreement that will allow us to support the publishers we choose to, including small and local publishers."
Facebook last week came under fire for pulling all news links and pages shared on its platform in Australia. The company took such dramatic action in response to the country's proposed News Media Bargaining Code, a law that would compel social media companies like Facebook and Google to pay news publishers for links.
Facebook today shared an update to its blog post:
Facebook's trajectory in this case was very similar to Google's. Both companies loudly protested the Media Bargaining Code and threatened to leave, but both were back in a matter of weeks. Google signed a deal with News Corp which included helping build a subscription platform and the cultivation of multi-media journalism. It's not yet clear what Facebook agreed to, if anything.
"It's always been our intention to support journalism in Australia and around the world, and we'll continue to invest in news globally and resist efforts by media conglomerates to advance regulatory frameworks that do not take account of the true value exchange between publishers and platforms like Facebook," Facebook's Campbell Brown, VP, Global News Partnerships shared in an additional statment.
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The Little Emperor will come to regret his action. FB's days are numbered.