If you didn't think Verizon could get any more serious about the DROID, think again. After going after the iPhone in their first commercial teaser for the DROID, Big Red is back with 'Stealth'. 'Stealth' continues to tease about the most anticipated Android device to date while adding to the sci-fi lore of the DROID. The ad spot is as cinematic as commercials get, lulling readers into the mystery and next-gen nature of DROID. We're very impressed.

We're assuming that Verizon is calculating their move on when to show off the DROID to the general public and judging by the magnitude of their first two ad spots, it might be even bigger and bolder than ever.

What do you guys think of the new DROID commercial?

[bgr]

 
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Verizon Releases New DROID Commercial 'Stealth'

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I love how they haven't actually showed a functioning phone yet and I am still salivating over getting my hands on this thing !!! I just left Big Red because their phones sucked but their service was great doesn't matter now I'm back!!!

I find it interesting that they haven't shown the phone as well. I love the commercial because I know what it's about. But for those that don't, I wonder if it'll be enough to get & keep them interested.

Not gonna lie... didnt like the commercial. I thought it was a good commercial for a movie or some other kind of device but I dont think its helping them reach the audience they want. Most people won't know whats going on in it or even what its for. I wish they wouldve done a continuation of the Droiddoes commercial.

That was an excellent commercial. I think the only ones that wouldn't like it are iBots because everyone else will "get it".

I love the Droid and plan to get one, but does anyone think it's kinda weird their entire ad campaign is taking on a "geek targeted" approach? I'm sure the geek/techies like us are already sold on this thing. They made a mistake opening up the "better than iPhone" can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I'm just wondering why they didn't go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon's TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made. I mean, even soccer mom's are using iPhones. Apple did a better job at going after a wider variety of users in my opinion.

This is not an apple vs android comment. I'm just commenting on it from an ad strategy standpoint.

Ya know, I actually thought the same thing until I read your post. Then I thought: "Fighter jets? robot eyes? astoroids?" Who would be that target demographic? Teenage boys and 20 something men. While a lot of women like the iPhone, it's got a massive following in this group as well. Wonder what the research data says?

While I respect your opinion on the matter Terry...I like to believe a multi-billion dollar corporation knows what they are doing. I think we all need to just watch it play out. I'm sure they have multiple strategies in line. :)

Actually watching it again, I think I see where they are leading this. "State-of-the-Art" technology available nearly everywhere, to nearly anyone...from hicks in the back-country to tourists driving desert roads in Arizona. I didn't really pick up on the "middle of nowhere" locals the pods were landing. Future stabs at AT&Ts poor 3G coverage I bet ;)

"While I respect your opinion on the matter Terry...I like to believe a multi-billion dollar corporation knows what they are doing."

See: The U.S. Auto Industry.

Just because a company is big doesn't mean it knows what it is doing. Much larger companies have wasted much larger sums of money on much worse efforts.

That being said, I am basically hooked and am looking forward to the Droid.

The message is clear, if unintended. You've seen it play out a hundred times before. We are under attack. If we don't stop these things in the next 48 hours, those of us who survive will be enslaved.

I'd think twice about running an ad like that. It carries a very strong suggestion of treachery. "That's right sir. The early termination fee for the new contract specifies the amputation on one finger for each remaining year of the contract or portion thereof."

Not to mention - what does this plot need? It needs a HERO.

Ok. I'm psychic.
Just reported on the Yahoo.com front page:
"Verizon doubles early termination fee"
Like I said. Who ever heard of a treacherous cell phone company?

I think the fighter jet/bombing scenario was a bad choice of advertising theme. We are at war right now, there are real live terrorists in our country and now we're getting bombed by Motorola, Verizon and Google? It all feels very Big Brother to me. Count me out, thanks.

What kind of jets are those? The commercial was very cool. I love the fact that they didn't even show what the product was. I'm 40 with one child and consider myself a techie. Loved the commercial. Waiting for more. Want to check out that device more now.

Jets? Stealth Bombers? More specifically?

I think this is a great commercial. I think I watched it 5 times! LOL The Droid is definitely cool!

The commercial was a terrorist act. We have too many of our men and women in the middle of extreme combat zones subjected to horrible blasts and exploding shrapnel. It is a shame that Verizon chose to bombard the US with this imagery in the pursuit of commercial sales of a gadget.

SHAME ON YOU VERIZON!

"The commercial was a terrorist act. We have too many of our men and women in the middle of extreme combat zones subjected to horrible blasts and exploding shrapnel. It is a shame that Verizon chose to bombard the US with this imagery in the pursuit of commercial sales of a gadget.

SHAME ON YOU VERIZON!"

Seriously? There are always people that try to make an issue out of something. I can't stand yahoos that use the internet for preaching! I for one liked the commercial and understand their marketing approach.