Amazon's Kindles now have access to live and on-demand TWC content
Time Warner Cable has announced the release of their TWC TV app for the Kindle platform. In an update today that also includes the Xbox 360, Samsung smart televisions and Roku streaming players, the free app will allow customers to watch live and on-demand content without any additional hardware purchase. Users on the Kindle platform can download the app from the App store on their device, or from the web here.
The TWC app has been around a long time for Android and iOS, and there's not anything new in today's version that we can see from the press release. But this is an interesting move nonetheless.
Companies — even traditional media companies who are always late to the party — treat the Kindle as a separate platform. Like many of the users, they don't care that underneath things are Android-powered. The Kindle is not a Android tablet without access to Google Play — it's a Kindle.
This is a good thing. The open-source component of Android is meant to be used, folded, mutilated and shoehorned in all manner of ways, and I'm sure Andy Rubin is more than happy to see it done. The folks crunching the numbers in Google's financial department may not be as happy, but from a consumer standpoint they really aren't important. What is important is that Amazon was able to take the code and create their own highly successful platform from it.
Bring on the Android-powered coffee makers, and I hope they can run the TWC TV app.
Latest TWC TV Update Delivers Live and On Demand Experience across Seven Platforms
Amazon Kindle Fire Latest Addition to TWC TV Collection
NEW YORK--(BUSINESS WIRE)--Time Warner Cable today announced its latest updates to TWC TV on Samsung Smart TVs, Roku streaming players and Xbox 360 games and entertainment systems, bringing live and on-demand movies and television to customers without an additional set-top box. Now TWC customers can enjoy the 5,000 On Demand options and 300 live television channels on any TWC TV device, including iPhone, iPad, Android tablets and phones, Windows and Mac powered computers, Roku Streaming Players, Samsung Smart TVs (2012 and later models) and Microsoft’s Xbox 360 console.
And beginning today, Kindle Fire HD and Kindle Fire HDX tablets join the family of TWC TV compatible screens. In addition to the numerous entertainment options available on customers’ home networks, Time Warner Cable subscribers can enjoy over 1,000 On Demand options and over a dozen live television channels on the go.
“At Time Warner Cable, we’re very proud of how far TWC TV has come since its humble beginnings in 2011. This is an historic milestone in the evolution of TWC TV and demonstrates our unwavering commitment to delivering our customers the TV they want, when, where and how they want it,” said Mike Angus, SVP and General Manager, Video for Time Warner Cable. “The addition of the Kindle Fire to our quiver and the expansion of TWC TV’s existing applications on Roku, Samsung Smart TV and Xbox 360 bring new features, content and joy to our customers’ viewing options.”
Available content, channels and offerings vary by market and depend on the underlying video subscription package. Certain requirements apply. Please visit www.twc.com for more information.
About Time Warner Cable
Time Warner Cable Inc. (NYSE:TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.