It seems that sponsoring the Olympics wasn't enough for Samsung. The South Korean company has reportedly signed a deal for their smartphones and tablets to appear on the X Factor UK starting this Saturday, Sept. 29.
The new partnership will also see online advertising on the X Factor website in the form of Samsung banners and in addition there will be a dedicated Android application for the Samsung Galaxy Note II.
Samsung Electronics UK and Ireland head of brand and communications Avikar Jolly said: “We’re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor. We pride ourselves on our devices being innovative and industry-leading so the fact this is a ‘first’ fits perfectly with our own ethos and ambitions as a brand.”
ITV sales director Mark Trinder said: “We are delighted to be working with Samsung and this initiative is a key part of a wider and integrated multiplatform partnership. Editorial integrity remains at the heart of what we do, and we feel this is an excellent brand fit.”
the X Factor has a huge audience in the UK, so it'll be interesting to see how 'in your face' the product placement will be. Any crazy tie-in ideas? Shout out in the comments.