It seems that sponsoring the Olympics wasn't enough for Samsung. The South Korean company has reportedly signed a deal for their smartphones and tablets to appear on the X Factor UK starting this Saturday, Sept. 29.
The new partnership will also see online advertising on the X Factor website in the form of Samsung banners and in addition there will be a dedicated Android application for the Samsung Galaxy Note II.
Samsung Electronics UK and Ireland head of brand and communications Avikar Jolly said: “We’re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor. We pride ourselves on our devices being innovative and industry-leading so the fact this is a ‘first’ fits perfectly with our own ethos and ambitions as a brand.”
ITV sales director Mark Trinder said: “We are delighted to be working with Samsung and this initiative is a key part of a wider and integrated multiplatform partnership. Editorial integrity remains at the heart of what we do, and we feel this is an excellent brand fit.”
the X Factor has a huge audience in the UK, so it'll be interesting to see how 'in your face' the product placement will be. Any crazy tie-in ideas? Shout out in the comments.
Source: mobilenewscwp
Google's giving up too much ground in the smart home fight
We're in the thick of our fall launches, but after the tidal wave of new products from Amazon last week, Google's Launch Night In looks like it'll barely make a splash. That's not good, because Alexa and Ring are rapidly gaining on Assistant and Nest.
Luna is both a safe bet and Amazon's best idea in years
Is "rolling your own" Netflix-style game library what we really want? Amazon thinks so.
Google's parent company settles shareholder lawsuit over sexual misconduct
Following sexual misconduct reports from 2018, Google has settled a shareholder lawsuit and announced major changes to how the company operates in these regards — including no severance packages for employees fired over sexual misconduct.
These cases look great and will keep your Galaxy A20 protected with ease
The Samsung Galaxy A20 is a rather intriguing budget smartphone with some nifty tricks hidden up its sleeve. Today, we're taking a look at the best cases that you can get for this brand new phone.