It seems that sponsoring the Olympics wasn't enough for Samsung. The South Korean company has reportedly signed a deal for their smartphones and tablets to appear on the X Factor UK starting this Saturday, Sept. 29.
The new partnership will also see online advertising on the X Factor website in the form of Samsung banners and in addition there will be a dedicated Android application for the Samsung Galaxy Note II.
Samsung Electronics UK and Ireland head of brand and communications Avikar Jolly said: “We’re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor. We pride ourselves on our devices being innovative and industry-leading so the fact this is a ‘first’ fits perfectly with our own ethos and ambitions as a brand.”
ITV sales director Mark Trinder said: “We are delighted to be working with Samsung and this initiative is a key part of a wider and integrated multiplatform partnership. Editorial integrity remains at the heart of what we do, and we feel this is an excellent brand fit.”
the X Factor has a huge audience in the UK, so it'll be interesting to see how 'in your face' the product placement will be. Any crazy tie-in ideas? Shout out in the comments.
Source: mobilenewscwp
The iPhone 13 event leaks were wrong, but that doesn't make Apple right
The iPhone 13 is arriving for many consumers, but the devices leaked prior to the event were a bit different from what was announced, proving many leakers wrong. However, did Apple's secrecy prove to be a double-edged sword?
The Pixel 6 looks to finally debut Google Camera's most anticipated feature
The Pixel 6 isn't just getting a major hardware upgrade, it's also getting a ton of new camera features to go along with that. This latest leak comes from the actual Google Camera software that's shipping with the Pixel 6.
Review: Death Stranding Director's Cut is THE expansion for new players
Death Stranding Director's Cut is a great upgrade on the PS5, but its content is filled with both great additions for new players and enjoyable distractions for returning ones.
The Galaxy A52 5G is pretty impressive already, so make sure you get a case
Now that the Galaxy A52 and A52 5G is here, it's time to think about what kind of cases you want. There are a lot of great choices with some familiar-looking options, along with some newcomers. Regardless of which one you pick, these are the best Galaxy A52 and A52 5G cases you can find.