HTC

HTC has lost a number of senior figures over the past year, and if a report from Bloomberg is accurate we can add two more to the list of departing executives: Chief Marketing Officer Benjamin Ho and Engineering and Operations President Fred Liu. Ho, who took over as marketing head in early 2013, is said to have tendered his resignation and will reportedly depart by the end of the year. Sources for Engadget suggest that a lukewarm response to HTC's expensive Robert Downey Jr.-endorsed marketing campaign may have contributed to the CMO's exit. Meanwhile Bloomberg reports that Liu, a 16-year HTC veteran, will be retiring.

HTC's CMO and operations chief are out.

The report also states that former Samsung marketing exec Paul Golden, who was hired on a three-month contract earlier this year, has declined to stay on at HTC on a more permanent basis.

Today's news follows the departure of design lead Scott Croyle in April. And in 2013 HTC suffered several high-profile resignations including the VP of Global Communications, Chief Product Officer and the CEO of HTC Asia, among others.

A recent company reshuffle brought about a new "emerging devices" unit, with a "disruptive" tablet and wearable gadgets promised as HTC seeks to diversify its business. Various reports — and our own sources — indicate that the Taiwanese manufacturer will also produce a next-gen Nexus tablet for Google in the months ahead.

Amid falling revenues and ever-increasing competition in the smartphone space over the past year, HTC has found itself in a precarious financial position. However the company's recent Q2 2014 figures showed a return to profitability in the wake of its well-received flagship, the HTC One M8.

An HTC statement given to Android Central refers to "making hard decisions needed to continue growing as a global presence," but stops short of confirming any specific executive departures.

"HTC's dedication to innovation drives us to pursue our goals. We are taking the necessary steps to create a resurgence of the HTC brand. As a company, we will continue to push forward, making the hard decisions needed to continue growing as a global presence. We are confident that the business steps we have taken, and continue to take, are the right ones to lead to a strong resurgence of the HTC brand. HTC continues to invest in talent and recruitment as part of our broader human resources strategy to ensure the continued strength of our company's organizational structure."

More: Bloomberg

 

Reader comments

Two more HTC executives reportedly leaving company

54 Comments

You must not be familiar with Mr Yarrell... but good effort trying to be witty... You failed.

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Why because two executives left? Shouldn't that be the same with Nest, Project Ara, and Google Glass? People leave all the time. Opportunities arises. People have been saying that for two years about HTC and they turned around and pulled profit for the first time in two years. That doesn't means they will flop. They did more than what Nokia attempted.

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Uhm. More than that have left in the past year is the point. People are dropping like flies. Also the guy not renewing his contract.

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Exactly. There is a huge difference in departing a perfectly healthy company for better opportunities versus a mass exodus due to obvious ailments.

Posted via Android Central App on my white Nexus 4 with StraightTalk ATT

Please enlighten our feeble minds with your greatness, all knowing one. Oh wait someone's butthurt because they own said company's device. LoL If I were butthurt every time I've read a bash over a Nexus, I'd have jumped off a bridge by now. So....get over yourself. Mmmm-k Or better yet, go tell mommy someone said something bad about your favorite phone maker again.

Sheesh and I thought Apple fanboys were bad...

Posted via Android Central App on my white Nexus 4 with StraightTalk ATT

What informercial?

I never said the One series is the best and that everything else sucks. I just said that HTC makes truly stellar devices.

Of course, I also think that the G3 and Galaxy S5 are great devices, just not the kind of devices I'd use (I would love to use the G3, though.)

Well, I do hope they get better replacements. The old marketing chief had some really stupid ideas that didn't work.

They make great devices... I hope this stuff gets figured out. It would suck if HTC shut down...

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HTC doesn't know how to market... They should just have normal commercials that explain what the phone does and has to offer. The celebrity commercials (RDJ and Gary Oldman are awesome though) are a terrible waste of money.

Do you know how many people with an HTC One don't know they have a TV app and IR remote control? Their minds are literally blown when I show them this feature. They go absolutely nuts! This is a great feature that iPhone users don't have right now, but it's not promoted or capitalized on.

That's just one example HTC. I hope you guys put it together. I returned my SGS5 for a HTC One M8, fantastic phone. I want to get the M9 but won't be able to if HTC disappears.

commercials are most for iSheeps sSheeps .... .... if man not stupid, u can write in utube any phone what u want and watch review

I agree! Look at the LG commercials for the G3 as of late. Simple and to the point. Don't understand why HTC can do the same or better.

"HTC doesn't know how to market." You're probably not old enough to remember this, but way back in the '80s it was said of Atari that they "couldn't market immortality." Kinda reminds me of HTC: great products, but lost at sea when it comes to selling them.

Sometime these shuffles/departures are a good thing for a struggling company. But HTC has struggled to make a profit for so long this may be the sign of things these senior executives know that are really going on. The Samsung guy that turned down a permanent job is a telling sign to me that things inside the HTC walls are not looking good. I hope they make the changes they need to make to survive, but time is truly running out. One quarter of profitability based on making a profit at all costs is not impressive.......

Posted via Android Central App from a beautiful Ebony backed Moto X or the amazing Nexus 10

They are making a profit now and the Samsung not taking a permanent job is just a rumour.

Posted with the HTC M8 via Android Central App

Mr. Ho's marketing strategies clearly weren't working, so it's for the best if he leaves IMO.

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Whoever put him in that position needs to have a funnel crammed in their anus. Afterwards, someone should pour crushed Pecan shells inside and make them do a bull ride without a saddle.

Seriously, how could they let him get away with these failed advertisements for so long?

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I don't normally agree with you, but you are right-on in this instance. Not only should he be leaving, but the people who hired him and the people that let him stay with the company as long as he has should also be leaving. They know how to make good phones but it takes more than that to be successful in the crazy competitive world of OEMs.

A buyout possibly by Asus or Acer? That might work (can't see the Taiwanese government letting a Chinese company like Lenovo buy them).

They are losing a CMO whose level of stupidity is beyond belief and they are losing another exec who is retiring, but will remain in a passive role for the time being.... How is this bad news?

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IMAGINE THE ONE M8 WITHOUT THE BEZEL AND THE FRONT SPEAKERS! IT WOULD SELL LIKE HOT CAKE, SINCE IT WOULD MAKE THE PHONE OVER ALL SIZE SMALLER AND MORE CONFERRABLE TO HOLD, IT IS MY OPINION THAT IS THE MAYOR PROBLEM WITH HTC M7 AND M8 THOSE WASTED BEZEL SPACE, OTHER WISE IT WOULD MAKE THE ONE LINE THE BEST LOOKING SMARTPHONE AVAILABLE TODAY.

BEZEL HATE? YEAH, THAT'S WHY IPHONES ARE SELLING LIKE HOTCAKES!

No front speakers = no boom sound which is a more important selling point than slim bezels for the masses.

Why the yelling?

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YES THIS! THIS IS WHY THE M7 AND M8 FLOPPED. WHO CARES IF THE M8 BROUGHT THEM INTO THE BLACK FOR Q2.

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Executives at this level come and go all the time. You never get the entire back story and have no idea what the reason for leaving actually is. Hell they could have any number of reasons to leave, both good and bad.

While working for Intel over the years I have seen some very high level engineers just decide to leave one day for no other reason than being tired of doing what they do here.

Bezel? Really? Whatever man..... Do you own one and have you used it day to day? I hardly notice it on my M8 and my wife is an iPhone user. Those have a HUGE Bezel and sell by the millions. http://pocketnow.com/2013/09/05/what-did-bezels-ever-do-to-you

Ho's departure was overdue; the only question is whether the cult of Chou will overpower a fresh new voice at the helm of HTC's brand marketing --- desperately needed. I suspect the departure of the long-time executive operations was more likely anticipated and unrelated to the marketing issues.

Well, if someone retires, and someone that is claimed by the majority as incompetent is shown the door, exactly how is this a bad thing?

I look forward to when my M8 gets here.