HTC has announced that a new head of marketing will join the company from January, according to reports from the Wall Street Journal. Benjamin Ho is a former CMO of Motorola currently in charge of marketing at Taiwanese carrier FarEasTone. He will report directly to HTC CEO Peter Chou.
HTC's current marketing and sales chief Jason Mackenzie will focus on sales strategy, the WSJ reports, while current CMO John Wang will be stepping down.
HTC said that Mr. Ho’s first project at the company will be dubbed “Marketing 2.0,” with a goal of “refocusing HTC’s efforts around holistic marketing and mass-market brand outreach.”
The past year has seen HTC lose ground to rivals Samsung and Apple, and suffer financially as a result. Samsung dominated the Android smartphone space over the summer with marketing efforts tied into the Olympic Games in London. With these top-level changes, HTC will be hoping to set the stage for an improved marketing performance, and greater public mindshare, in the new year.
Source: The Wall Street Journal