HTC has announced that a new head of marketing will join the company from January, according to reports from the Wall Street Journal. Benjamin Ho is a former CMO of Motorola currently in charge of marketing at Taiwanese carrier FarEasTone. He will report directly to HTC CEO Peter Chou.
HTC's current marketing and sales chief Jason Mackenzie will focus on sales strategy, the WSJ reports, while current CMO John Wang will be stepping down.
HTC said that Mr. Ho’s first project at the company will be dubbed “Marketing 2.0,” with a goal of “refocusing HTC’s efforts around holistic marketing and mass-market brand outreach.”
The past year has seen HTC lose ground to rivals Samsung and Apple, and suffer financially as a result. Samsung dominated the Android smartphone space over the summer with marketing efforts tied into the Olympic Games in London. With these top-level changes, HTC will be hoping to set the stage for an improved marketing performance, and greater public mindshare, in the new year.
Source: The Wall Street Journal
PlayStation Now could be a serious xCloud competitor on Android
PlayStation Now has a lot of potential, but Sony keeps dropping the ball when it comes to support. One way for it to pick up steam would to bring its streaming to mobile.
Razer Anzu review: The work-from-home smart glasses that only work at home
The Razer Anzu are the latest entry to the smart glasses category and a first for the gaming hardware company. And while Razer seems to target these at anyone who spends a lot of time in front of a monitor, do they actually work well enough to justify the price?
Tablet hardware has outpaced both software capabilities and usefulness
Putting more power inside a tablet isn't the solution when the software isn't able to use it. Maybe a "lite" model is the right choice when it comes to your next tablet.
The U20 5G is the best HTC phone you probably shouldn't buy
HTC hasn't released a true flagship phone since 2018, but its existing lineup is still worth considering for the right buyer.