Samsung is boasting “meaningful innovation” in its latest Galaxy S5 TV commercial. The video goes over the device in slow, sexy pans, highlighting the “state-of-the-art camera”, heart rate sensor, IP67 water and dust resistance, 5.1-inch HD display, and dimpled back. The first Galaxy S5 ad aired during the Oscars last month.

We're not quite sure what the tagline “Real innovation begins when inspired by what matters to you” means, but maybe you guys can offer your take in the comments.