Just look at the way the light glints off that heartbeat sensor...

Step aside, Academy Award winners, there's something more important happening on TV tonight: Samsung's aired their first commercial for the upcoming Galaxy S5 smartphone. The S5 might be several weeks out still, but that doesn't mean the marketing blitz can't get underway. After all, there's a 5.1-inch HD screen and heartbeat sensor to hype.

Apart from the 30-second dramatic teaser, Samsung's also put up a 90-second "Amazing Things Happen" video that covers everything that Samsung offers with a screen, and apparently "You need to see this." Well, you can see it after the break.

Update: And later on in the evening, an ad for the Tizen-powered Samsung Gear 2, in much the same vein as the Galaxy S5 ad. Check it after the break.

Source: Samsung Mobile USA (YouTube) [1, 2, 3]

 

Reader comments

Samsung airs its first Galaxy S5 and Gear 2 commercials during the Oscars

80 Comments

Plain and simple nothing beats Samsung products period that's why they are android.

Posted from my Galaxy Note 3 on Tmobile via Android Central App

Too bad all of that is nothing more than 1 man's opinion, which has absolutely no factual basis or truth. Get a life.

Did band aid have any involvement in the design of this phone?

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Posted via my thumbs and Google Keyboard. (Defective) N7 2013

Wow, someone made a Band-Aid joke. You, sir/madam are hilarious and 100% original.

Posted via Android Central App

So when can I get one of those 4K Apple TV's?

Posted from my "KNOX-FREE" 4.3 Sprint GS3 Maxx...!!!
(ZeroLemon 7000mA battery and ZeroShock Case)

I'm pretty sure, he was being sarcastic, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Thank you.

I guess I should add /s

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

You really shouldn't have to. By now, every interneter should know what sarcasm is and how to identify it. If not, then they need to go back to school and learn how to properly Internet, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Yes. Thanks.

I still don't like the looks of the phone. But it is a great improvement from the s4. The note 3's faux leather looks nicer.

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

I do really like the faux leather, but I don't think I'd mind the finish on the S5. But, I have no intentions of seriously considering it.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

I agree. I hate the back of this phone. I think the leather look is really nice.
I hate it so bad, that after seeing it, I want to get another moto x.
Oh well, ugly won't slow down the bazillions that will buy it because of the name.

I don't really care what the back looks like, I'll slap a case on it while I'm still in the store. But that dual connectivity is really got me wanting this phone. The camera isn't half bad either :)

I agree with you on your opinions on the back of this phone. It actually doesn't look *as* bad in the article photo, but still...

Haha.... that's so funny but it gave me a great idea. So I'm going to suggest to Samsung to partner with Band Aid to do a promotion. There are so many songs about Band Aids and they are good. Samsung has had Band Competition and used them to promote new up and coming bands. They've also sponsored Special Olympics at their own cost along with supporting the Jamaican Bobsled Team in the Sochi Winter Olympics. So why not put that Copper Gold Galaxy S5 look to work for them. Have a Global Band Aid Contest to Discover New Bands!
https://www.youtube.com/watch?v=kVape0kGNF0

There's even a Kpop Kdubstep review channel on YouTube that talks about Band Aids. It's funny too..... Samsung could take this Band Aid thing, hire Pixie Lott and other singers with songs about Band Aids, so they shove the Band Aid comment down all you Appleholic iDiot's throats. Besides..... I'm going to laugh if they change up the back cover design for when it goes on sale. Which should shut you all right up! lol.... not to mention I think they should really make a green one with an Android eating an Apple on it! ;-P

Yaay!! You've learned how to copy and paste replies!! I'm SO proud of you!!

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Imagine a remake of that second video with the same audio track where every screen has "2 girls 1 cup" playing on it.

That video never gets old, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Yes, yes it does.

I wish I had never seen it.

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

Haha, once you've seen it, you can't ever unsee it, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Yeah.

Thanks you internet for cursing my brain.

The sad thing is it's like not even close to the creepiest thing on the web.

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

+1 There's definitely creepier things, lol. Things that I will not link to. You can thank me later, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Yeah.

The internet is great. But also.... Ughhh.

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

I really like the second commercial. It shows the benefits of investing in Samsung's ecosystem. Plus, it's not cheesy like the commercials that attack other companies' products.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Yes. I loved it. I didn't like the first that much.
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Sent from inside a cave. Yes, T-Mobile covers caves. N5

The Oscars was sponsored mostly by Samsung.
Ellen took a selfie on a note 3

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Sent from inside a cave. Yes, T-Mobile covers caves. N5

Haha nice, man. By the way, I'm a little frightened to click your link, lol.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

If the ad is saying April, and it aired in the US, I guess that means it's coming to US carriers next month.

I believe, it's been widely stated that April would see a worldwide release of the S5.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

That second commercial made me want to buy everything Samsung.

Posted via Android Central App

If they re-establish themselves in the phone market, then they can definitely get to this level and beyond. I believe in HTC.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

HTC made one of the best android phones ever with the One, but due to bad marketing none of the normal people knew about it. Now that HTC got hardware down, they need to get people to buy them.

For me personally I have an S4 but I wish I would have held off a little for the moto x. I prefer vanilla android and I will most likely get the next moto x.

Posted via Android Central App

It's like they took a page out of both the Google (90 second spot) and Apple (30 second spot) playbooks on the commercials.

From my Nexus 5 via the coolest of cool Android Central App

Most of Samsungs products that I've brought for the past few years have been all solid for me. They are slowly assimilating my household!

Samsung killed it with their commercials on the Oscars tonight. Whether you like them or not, they know how to market their stuff well to the masses. And that's what they target, the masses. Not us on this site, we are the few, the very few.

Posted via Android Central App on my Ebony backed Moto X

+1 People seem to forget the last two sentences.

Posted from my "Gift from God" Note 3, my "God-Given" iPad Mini 2, or my "Risen" Samsung Chromebook.

Samsung has officially cemented themselves easily surpassing the GS4 sales by 10x over with this strategy. Celebrity endorsements at a high profile event will get your product very far.

Posted via Android Central App

I'm liking the next htc one but if Samsung fixes the memory issue with this phone then maybe I'll come back to it.

Posted via Android Central App

Who you mean the storage issue.. Early news was that less than 8gb of the 16gb was available but new news have shown that it comes with 10.7gb which is more than the s4 9gb.not bad and not too far behind the nexus 5 which has 12gb.i would happily give up 1-2gb built in storage for sd caed

Posted via Android Central App on nexus 7 (2nd gen)

samsung gotta give it to em their commercials are so amazing,its a shame they don't give a lot of credit to the folks that slaved over it for months.probably make it up to them in paychecks, but aside from that they rope ,millions by the commercials alone but its up to us to look into specs and compare("we are the few"-fellow androidcentral peeps),. i was gonna get an htc one, i wanted it over all the other phones i was comparing: moto x, G2 , nexus , and the sony phones as well, till i saw the specs for the note 3 and it won me over. so its all about preference

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Samsung and their products don't instil any excitement for me. Personally I don't need to see this.
Nothing to write home about as far as I can see. Great products for some, worthy upgrades for others but my money will be spent elsewhere.

"You need to see this" is a good tag line. A positive tone about the benefits of products, without attacking Apple is good. At least the adds are good.

Time will tell abou the products shown, but I am not tempted by Apple iOS even on tablets any more, which is good news for Samsung.

Awesome AC.

How about giving me nothing?- no free software I don't want- no bloatware- no crap wiz. Just Android with the ability to install what I want.

I'm posting this comment from my Samsung laptop, which I love, but as pretty as these commercials are, I wouldn't be caught dead with a Galaxy phone. If I do end up replacing my HTC One, it'll likely be with the all new HTC One.

Hopefully some Iphone-bots will convert, and free themselves from the matrix!

I don't use, or acknowledge the word ""troll"".

Very very effective, simple and straight forward commercial at a perfect time. Imagine all the general consumers " Oh theres the new S5 coming??" Gotta give it to samsung.