OPPO brings great photography to entry-level phones with the affordable A37

OPPO has announced a new entry-level handset with a focus on photography. With more and more consumers relying on their smartphones for stunning photos, the company will be pushing the affordable A37 as an ideal companion. Priced at just $199, the A37 matches ColorOS 3.0 with two rather advanced shooters.

On the front you'll have a 5MP camera with OmniBSI (Backside Illumination) and large 1.4μm pixels that should help with those pouting poses in low light conditions. Just like other smartphones on the market, the A37 will make use of a display flash that blasts the screen brightness beyond its highest setting to emulate an LED flash.

As for the main camera on the rear, the A37 boasts an 8MP shooter with the same 1.4μm sized pixels and the ability to stitch together five photos to form a 24MP photo. As well as sporting components that should enable owners to take some solid photos, OPPO has added the option for selfie-fans to wave their hand in front of the camera to start a countdown to help with getting those perfect shots.

For the rest of the A37, there's a 5-inch 720p display with Gorilla Glass 4, 2GB of RAM, quad-core Snapdragon processor, 2630mAh battery, 16GB of internal storage (with microSD expansion), and dual-SIM support. Sure, the cameras and specifications won't blow your mind when compared against more expensive offerings and company flagships, but for this low price it's set to be a solid listing.

Rich Edmonds