Google is building a Whoop-style Fitbit, and Steph Curry just showed it off

What you need to know

• Google has teased a screenless Fitbit tracker, revealed via a Steph Curry Instagram video.
• The wearable uses a fabric band design and focuses on health tracking without a display.
• It may offer basic features for free, with advanced insights tied to a Fitbit Premium subscription.

Screenless Whoop-style fitness trackers are trending in the market, and it looks like Google could be the next company working on one.

Just as Fitbit's personal health coach enters public preview for non-paying users, Google has quietly teased its next fitness wearable under the Fitbit brand. American professional basketball player Steph Curry shared a video on Instagram hinting at a screenless fitness tracker from Google for the first time.

The video shows Curry wearing a screenless wearable with a fabric band, light gray in the center with orange accents on the sides and a clasp. The clip includes the line 'new relationship with your health' and ends with Google's 'G' logo. Curry also says he's excited about what this could mean for health and wellness, calling it a first-of-its-kind product.

This isn't the first time we've seen screenless fitness trackers. Whoop has been offering a similar concept for years, focusing on tracking health data without a display and relying on a smartphone for insights. It looks like Google now wants to enter this space with a similar approach, likely under the Fitbit brand.

According to a separate report by Bloomberg, the tracker won't include a screen and will offer only "basic features" out of the box, with deeper insights expected to be tied to a Fitbit Premium subscription. This isn't surprising, as Whoop also follows a subscription-based model.

However, with Google's growing focus on AI in health, especially with Fitbit's personal health coach Gemini-powered features, this could be a serious competitor to Whoop. It's been a while since Fitbit explored screenless wearables, and this might be its way back into that category.

There's no official launch timeline yet, but with Steph Curry's teaser, it likely won't be too far away. And it's not just Google, other brands are also reportedly working on similar AI-powered screenless fitness trackers this year.

Android Central's Take

This is actually pretty exciting. I've always liked the idea of screenless trackers like Whoop, but if Google can pair this with Fitbit and Gemini, it could finally make this category more accessible. That said, it'll all come down to how good the pricing and insights are, not just the hardware.