At an event in New Delhi, Google CEO Sundar Pichai announced the Digital Unlocked initiative, a training program that aims to get Indian SMBs online. As part of the initiative, Google will provide free training courses, an easy way for Google My Business users to create mobile-optimized websites for free, and a Google Primer app (opens in new tab) that teaches marketing skills.
In a research study conducted with KPMG, Google found that SMBs can double their profits by engaging digitally, and reach out to more customers. Right now, just 32% of SMBs in the country have a digital presence, and with today's initiative, Google is looking to get more businesses:
Google has mentioned that over the course of the last year, it has enabled over 8 million businesses to increase their online presence. With Digital Unlocked, it is providing tools to empower businesses throughout the country.
Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.
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