Google is offering free training programs to get Indian businesses online
At an event in New Delhi, Google CEO Sundar Pichai announced the Digital Unlocked initiative, a training program that aims to get Indian SMBs online. As part of the initiative, Google will provide free training courses, an easy way for Google My Business users to create mobile-optimized websites for free, and a Google Primer app that teaches marketing skills.
In a research study conducted with KPMG, Google found that SMBs can double their profits by engaging digitally, and reach out to more customers. Right now, just 32% of SMBs in the country have a digital presence, and with today's initiative, Google is looking to get more businesses:
Google has mentioned that over the course of the last year, it has enabled over 8 million businesses to increase their online presence. With Digital Unlocked, it is providing tools to empower businesses throughout the country.
Google's Digital Unlocked program
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Harish Jonnalagadda is Android Central's Senior Editor of Asia. In his current role, he oversees the site's coverage of Chinese phone brands, networking products, and AV gear. He has been testing phones for over a decade, and has extensive experience in mobile hardware and the global semiconductor industry. Contact him on Twitter at @chunkynerd.