Google pitches Android One as Google Play edition for emerging markets

Google has just announced Android One as a reference platform to make it easier for hardware manufacturers to build Android smartphones in emerging markets today at Google I/O. The solution is designed as a turn-key option where Google pre-selects core components and qualify vendors so that phone manufacturers can make hardware at more affordable costs. The devices then run a stock version of Android to keep the software development costs down as well.

Google's Sundar Pichai shows off a smooth operating Android One smartphone made by a partner

Manufacturers can customize the phone for their market with pre-loaded apps that are relevant and hardware features like dual-SIM and FM radio.

Devices launching using the Android One platform could cost under $100 and are designed as stock Android devices for emerging markets like India. Google's Sundar Pichai showed off a device with a 4.5-inch display for India using an attractive design that runs stock Android and auto-installs apps. Additionally, updates will be pushed to the phone similar to how Nexus and Google Play edition devices work.

Partners Karbonn Mobiles, Micromax and Spice are on board at launch to make Android One devices.

Are you excited about the prospect of Android One? Essentially, it's like a Google Play edition device for emerging markets.

Chuong H Nguyen