Alcatel OneTouch has refreshed the Idol 3, and made things a lot more colorful.

Complete with all the features and specs that make the Idol 3 one of the best unlocked Android phones of 2015 — like a great 5.5-inch LCD and dedicated high-quality audio components — the new color versions are sure to be a hit among people looking for a great Android phone without a high price tag attached.

The Idol 3C will come in white, red, green, pink and yellow, with availability and pricing to be announced for North America in Q4 2015.

Rock a New Color Every Day with ALCATEL ONETOUCH's IDOL 3C

IFA, Berlin, September 5TH 2015 – Things just got a lot more colorful thanks to ALCATEL ONETOUCH and its new IDOL 3C smartphone. IDOL 3C has all the features that made the brand's groundbreaking IDOL 3 smartphone a multiple award winner and a hit with consumers.

"IDOL 3C is the perfect smartphone for someone who demands both technical excellence and trending styling," says Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH. "It is colorful and a great performer, which is creating a lot of buzz."

A Color for Every Mood

Users can change the color of their smartphone as easily as they change their outfits as IDOL 3C come in five fresh hues: white, red, green, pink and yellow, a color for every mood.

Superior Features and Software

And not to worry — IDOL 3C comes with the leading edge features and software that the IDOL family has come to represent:

  • Pro-like camera - 13 Mpxl rear camera with a large aperture for great nighttime photos, EIS video stabilization and an 8 Mpxl front camera with a wide, 84 degree viewing angle for great selfies.
  • Hi-Fi booming sound - Dual front-facing speakers with JBL® by Harman Clari-Fi music restoration for true-to-life.
  • Vivid display - A super high-definition 5.5-inch IPS display with great readability even in bright sunlight. With superb color rendering thanks to Technicolor Color Enhance software.
  • First class performance - A powerful octa-core processor for fast streaming and easy browsing.
  • Unique symmetrical design and orientation free UI – It's 100% reversible. Answer a call, surf the web, or take a photo right-side up or upside down. No matter which direction users are heading, their display will always be looking right at them.

Color Your World

In a nutshell: Functionality and style in one slim, elegant package. Now is definitely the time for consumers to color their world with IDOL 3C.


ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For more information, please visit