The ability to see real-time, in depth data about user behavior in relation to applications is extremely useful; and that’s exactly what Mixpanel provides to its users. The company originally started off providing detailed analytics for web applications, but acutely saw that the future rests in the mobile space. Useful data analysis can help developers in a big way in order to see what's working and what's not with their application.
They released their iPhone library 2 weeks ago, which has proven to be very successful. Now, they have a version for Android. I spoke with Jeremy Richardson, who is involved in Business Development at Mixpanel. He provided me with key information that users considering an analytics service like Mixpanel will want to know. More after the break.
Why go Android?
Said Richardson: "The mobile market is growing very fast and Android sales are actually overtaking iPhone sales. There is no comprehensive analytics platform for Android devices yet. Flurry only offers high-level analytics for free. This is very comparable to Google Analytics for normal web apps.”
What’s the difference between Mixpanel and Flurry?
Mixpanel provides users with deeper knowledge regarding user behavior, such as:
- What features drive customers to convert to the paid versions of the app
- Understand where users are leaving the app
- Understand how different demographics interact within an app
What's the difference between Mixpanel and Google Analytics?
While Google Analytics is concerned with page views and numbers, Mixpanel focuses on specific event tracking and real-time data analysis, which Google does not do.
Mixpanel offers a free application, for 10,000 data points, but starts charging after that.
Here is the breakdown:
10,000 data points (Free)
100,000 data points ($50/month)
500,000 data points ($150/month)