No price premium for LTE services, unlimited data to be offered
As British operators O2 and Vodafone enter the 4G fray, Three UK has confirmed that it'll launch its 4G network this December. The smallest major carrier also reaffirmed its commitment not to charge a premium for LTE connectivity when it launches, and said it'll continue to offer "All You Can Eat" unlimited data packages when it lights up 4G. Unless any of Three's rivals drastically change their 4G pricing structure, this would make Three the lowest-cost option for 4G as well as the only operator with unlimited LTE data plans.
Three's 4G network will launch in London, Manchester and Birmingham in December, before arriving in a further fifty markets by the end of 2014 and aiming to achieve 98 percent UK population coverage by the end of 2015. By comparison, EE yesterday announced it'd reached 105 4G markets and hit 60 percent population coverage some ten months after its 4G launch.
Three says all its customers with a 4G-capable device will be upgraded for free, and that only a software update will be required to turn on 4G on these devices, and customers will not require new SIMs.
UK readers, will you be switching networks to take advantage of 4G? Let us know in the comments.