New plans come as carrier announces 500,000 4G subscribers, double speed rollouts and next phase of LTE expansion
EE, the UK's only 4G carrier, has today announced their next expansion plans for the network, alongside some new sharing plans as well as some pay-as-you-go 4G mobile broadband plans as well. The new sharing plans will allow customers to share their allowances across different devices, or with other people entirely. The mobile broadband plans represent the first time EE has offered 4G mobile data on the prepaid market. Prices and availability for both will be announced in the coming weeks.
Also announced today are the first 10 cities to receive the 'double-speed' boost. This will take top line speeds up to 80Mbps with the average download speeds increased to 24-30Mbps. Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield will all receive the boost in the weeks to come.
Not done there, EE has confirmed a bunch of new towns across the UK that will receive their own LTE expansions in 2013. Customers in Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Plymouth, Portsmouth, Swansea and York are specifically mentioned as getting 4G data. As well as the expansion to cover towns and cities, the next phase of the LTE rollout will target major commuter routes, shopping centres and Airports such as Gatwick which recently flipped the switch.
While EE has been criticized for some high pricing for their 4G plans, there's no doubts that they're making the most of their headstart in the market while we await competing networks lighting up.