Philips

At the IFA Global Press Conference in Malta, Philips TV division, TP Vision, has talked about the company's plans for its lineup for 2015. And of particular interest its commitment to using Android TV. Of all Philips TVs for 2015, an impressive 80% of them will be running Google's OS.

This includes its Ambilight TVs which have integrated lighting systems to offer an immersive experience when watching movies or playing games, and as part of the presentation TP Vision announced a partnership with EA And Gameloft to give its customers access to over 200 cloud based gaming titles.

Android TV won't just be at the high end, either. Some of the entry level Full HD products will also be Android TV enabled, and there will be a total of 38 new TVs from Philips with Android TV made available in the first half of 2015 alone. But the more impressive note is that it's not just the most expensive new sets that will offer the Android TV experience.

Philips has previously dabbled with Android on its TV sets, but the experience was a little mixed since in places it was like a blown up smartphone. Android TV is a much more tailored experience and it's great to see a big name like Philips get on board with it.

Philips