Source: Android Central
What you need to know
- Xiaomi has announced that its POCO sub-brand will now be an independent brand.
- The brand started off in 2018 with the launch of the POCO F1, which still remains hugely popular.
- POCO is expected to launch its second smartphone sometime later this year.
Xiaomi is spinning off its POCO sub-brand as an independent brand. Announcing the news on Twitter, the company's global vice president and India head Manu Kumar Jain said that the company feels "the time is right" to let the sub-brand operate independently.
The news comes just two days after Xiaomi revealed its plans of shifting focus to the premium segment in India. Over the course of the year, the company plans to launch several premium "Mi" flagship devices in the country. Its Redmi sub-brand, however, will continue to focus on the budget segment.
Xiaomi had introduced POCO as a sub-brand in 2018, with the POCO F1 as its very first product. Thanks to its flagship-grade hardware and highly competitive pricing, the POCO F1 proved to be among the most popular phones of the year in markets like India. In fact, as Xiaomi has pointed out in its press release, the POCO F1 still remains extremely popular.
POCO's next product is expected to be called the POCO F2, although there is precious little that we know about the phone's specs or exactly when it will be launched. Just like the POCO F1, however, the POCO F2 is likely to debut in India before making its way to other markets as the Pocophone F2.
POCO F1 review, 18 months later: Still going strong in 2020
Jabra Elite 3 review: Keeping the basics intact for less
Jabra brings its ability to make good earbuds into budget territory with the Elite 3, as it tries staking a claim to stand out in a crowded field.
You can buy new Fossil Gen 6 watches now, Michael Kors models on the way
Fossil has announced new Gen 6 Wear OS smartwatches powered by Qualcomm's Snapdragon Wear 4100+ platform.
Sony's PS5 roadmap leaves us with a lot of questions
As nice as PlayStation's recent showcase was, we're left with more questions than answers regarding Sony Worldwide Studios. In such a crucial point in the PS5's life cycle, it's important that Sony gets its messaging right.
These are the best Xiaomi phones you can buy in 2021
Xiaomi is the brand to beat in the value segment, and it offers excellent phones ranging from $100 entry-level options all the way to $700 flagships. These are the best Xiaomi phones you can buy in 2021.