What you need to know
- Facebook is getting rid of IGTV and merging it with feed videos.
- The new "Instagram Video" combines the app's media efforts into one tab.
- Instagram is also introducing new video editing features for videos.
The new video tab will host Instagram Video, which will consist of both IGTV and feed videos, the former of which is being phased out almost entirely.
Facebook says it's combining its video efforts into one format "to make it easier for people to discover new video content." Reels will apparently remain in a separate tab.
Users will still be able to upload from their gallery and post the videos to their stories and direct messages. However, now video previews are being increased to 60 seconds, and the app is getting some new video editing tools and the ability to tag people and locations.
Instagram is also making changes to video monetization. Creators and businesses will notice that their feed and video insights are now combined, and IGTV ads are being rebranded to "In-Stream video ads." Video previews for ad-enabled content will remain at 15 seconds.
In addition, the standalone IGTV app is now being renamed "Instagram TV" (via The Verge) for people who are more interested in video content.
In July, Instagram head Adam Moserri stated that the app was looking at ways to "embrace video more broadly," as the app had become more than just a photo-sharing space. With short-form video content on the rise from competitors like TikTok, Instagram hopes to put more focus on simplifying its offerings and making it easier for users to discover content. A rebranding/combining of Instagram's video features signals a step in that direction.
The new features should already start appearing on Instagram on iOS and the best Android phones, although they may take some time to reach everyone.