HTC financials

HTC's financial woes continued into the second month of 2013, the company's newly-released unaudited February revenue figures show. Last month the Taiwanese manufacturer brought in revenue of NT$11.4 billion ($390 million), down from NT$15.54 billion ($520 million) in January. That means total 2013 revenue so far stands at NT$26.9 billion ($910 million), down from NT$36.9 ($1.25 billion) for the same period in 2012.

HTC will be hoping the upcoming launch of its high-profile HTC One handset will begin to reverse its fortunes. The phone is due to launch in Europe later next week, though U.S. release dates have yet to be confirmed. 

Source: HTC

 

Reader comments

HTC's revenue slide continues into February

51 Comments

HTC must be psychic, they announced this months ago. Looks like the One didn't help them after all. Samsung called that too. Had they included removable batteries and SD cards they'd be raking in the money.. that's what the people want no doubt. I think that covers all bases of comments that area in complete error. I'll leave the HTC is in the red comment for someone else to make. The only HTC related news that draws smiles is bad news... At least in these parts

This argument about removable batteries and sd cards are pure garbage. Now I am sure you personally would prefer that option but you represent less than 1% of the general population that specifically want those features. Now don't get me wrong, I am also part of that 1% as well. The reality is when a customer walks in to their carrier of choice, they go for the gs3 because they see it on tv being advertised all the time. What they see are features and benefits that make their lives easier. How many adds have you seen from samsung that talk about removable batteries and sd cards? This is HTC's real problem, marketing a product that consumers can relate too.

I was poking fun at the vocal minority who thinks that is the will of the majority. I don't seem to be able to do a good job at sarcasm...lol. However, I'm sure fortunes will turn around once they get some momentum going this year.

Love my job, since I've been bringing in $5600… I sit at home, music playing while I work in front of my new iMac that I got now that I'm making it online.(Click Home information)
http://goo.gl/l5Zkc

HOLY SHIT HARRY! That's amazing! I can't wait to click that link and then watch my email get hijacked and my bank account lose $1/minute. My wife will surely appreciate all of the porn pop-ups on the home computer as well. Thanks for the link!

Agree completely. Samsung's torrent of ads and product placement is completely obnoxious, surpassing even Apple's ad diarrhea. But hey, it works. The S3 has become synonymous with Android.

It's a shame. Sense shenanigans aside, HTC had always built better phones IMO.

Agree completely. Samsung's torrent of ads and product placement is completely obnoxious, surpassing even Apple's ad diarrhea. But hey, it works. The S3 has become synonymous with Android.

It's a shame. Sense shenanigans aside, HTC had always built better phones IMO.

Agree completely. Samsung's torrent of ads and product placement is completely obnoxious, surpassing even Apple's ad diarrhea. But hey, it works. The S3 has become synonymous with Android.

It's a shame. Sense shenanigans aside, HTC had always built better phones IMO.

Agree completely. Samsung's torrent of ads and product placement is completely obnoxious, surpassing even Apple's ad diarrhea. But hey, it works. The S3 has become synonymous with Android.

It's a shame. Sense shenanigans aside, HTC had always built better phones IMO.

Agree completely. Samsung's torrent of ads and product placement is completely obnoxious, surpassing even Apple's ad diarrhea. But hey, it works. The S3 has become synonymous with Android.

It's a shame. Sense shenanigans aside, HTC had always built better phones IMO.

I disagree. The nonremoval battery and SD card is a nonissue only if the manufacturer provides ample internal battery (3000+ mAh) and memory (at least 32+ gb). Anything short will make consumer wonder about whether it's worth it to get these phones. I have a Maxx and I love the fact that I don't ever have to worry about a mid-day charge, even at the expense of having a smaller screen or a slower processor. And I need at least 32gb to store all my work files (yes, my phone is my portable work station) and media files.

While I question your estimation of 1% of the smartphone buying public being concerned about sd cards and removable batteries, I'll grant you that they're likely in the minority.

On the other hand, in every review, on every site and in every customer comment on recent HTC phones, the lack of an SD card and removable battery is mentioned, mentioned repeatedly and mentioned vocally.

So while the average buyer might not really care, when they're faced with two options, one of which is repeatedly criticized for the lack of certain features - even if those features aren't of great importance to them, it can sway them to the competitor. Let's face it, outside those two features, there's not much real-world difference between HTC and Samsung phones.

If I have no brand loyalty and I have to choose between two largely identical products, for the same price but one offers several features the other doesn't, which one am I likely to choose? That's right, the one with the added features. So while the percent of users that *really* cares about those features might be small, it would be absolutely incorrect to suggest those features play no part in the purchase decisions of the rest.

Granted, HTC has done a horrible job of competing with Samsung's marketing, and their continued submissiveness to carrier exclusivity has only made things worse, but to top it all off, they've continued to thumb their nose at a small but vocal segment who have been asking for these two simple features - features that they used to provide and features which other OEMs have happily continued to provide.

So tell me this - why should I purchase an HTC phone over a Samsung? I could live without a removable battery just fine, and with enough included memory, I'd likewise be fine. But if I can get those two features in a competitor for the same price AND I get the feeling from HTC that they don't care what the customer wants, why would I give them my business?

It may be a small issue, but smartphones have become so commoditized these days that small issues can make all the difference. And in any case, the direction HTC has been headed in for what, two+ years now, isn't working. At this point, they should be willing to reevaluate everything - including the lack of certain features that are a continual point of contention amongst a perhaps small but definitely vocal percent of users.

I think most people do want sd card and removable batteries, more than just that the SGS3 is just a great device. The software innovations in that device are just superior to all other phones.
One more problem with HTC, the new HTC One is not yet available in most markets and I think if and when that phone does get to market the public will buy it. I for one think it's one of the top three phones on the market. I was considering that as my next phone. I am going to check out the new SGS4 and then make my decision.

I dont agree, there are lots of people who do care about SD card, your comment makes a generalization that people are dumb. Even for people who dont know the facts the sale person could be telling them hey with S3 you have the option to expand your memory and bam there goes the deal to S3.

For me the lack of SD is a deal breaker. Also i hate the late SW updates from HTC, Samsung is doing a much better job in that front as well.

Chou keeps repeating the same mistakes over and over again expecting different results. my prediction? more pain.

do you hear me Chou????????????????????????

I was in a phone shop recently and half the display area was dedicated to Samsung products, there were 4 Sony phones and everyone else just had a couple of devices on show. Even Apple devices were relegated to a small area in the corner.

If HTC want to sell more phones they need to get the carriers on board pushing their products at the stores. They also need to vastly improve their marketing as people are unlikely to buy a product they've never heard of.

Seems to me, at least here in the States, they sign exclusive sales deals with Carriers. Only one carrier gets the flagship, & everyone else gets a diluted or inferior product. Samsung & Apple have the power to sell the same phone at every carrier.
Also, at least at Verizon, with the DNA(again, only carrier to get a phone like that), it has a paltry 11gb of useable storage with no sd card slot. No other options either. I know for a fact that keeps people away.

They absolutely did!
I love my EVO 4GLTE, but the HTC One is a really sweet looking phone.
I'm not ready to ditch my Evo yet. (well, maybe if Sprint doesn't get on the ball...) I will miss the kickstand, though. They really got that "right" in the Evo LTE.

I will probably miss my 64 gig expansion card...

If the rumors are true though, the HTC One will come in 32gb and 64gb versions. I hope it's true too. I've got a 32gb card in my HTC Sensation and I always need to delete stuff to add more! I've got lots of music and movies on my phone.

HTC's problem -

1. shitty mediocre gimmicky derivative products.
2. shitty and confusing branding/marketing.

+Gekko What exactly is gimmicky about their products? The only one I can think of is Beats, which they never really made a big deal out of. I didn't mind it at all, especially when my old Rezound came with better than average earbuds. In comparison, other companies like Samsung has more gimmicky features and enough buzzwords to fill a dictionary. Galaxy Beam projector, that photo sharing feature that no one uses because Instagram exists, etc.

Agree with marketing though. HTC just doesn't know how to get their product out there. Once again, take a look at Samsung; 1 out of 2 tv shows will feature at least one lingering shot of someone putting down her S3.

I give you two, during the presentation the main attraction was the picture thing that made a short movie based on the latest pictures + the front page news thing (like flipboard.
On Samsung side they maybe didnt say it on presentation (cant remember) but they have "smart on" feature that let the phone stay awake when your looking at it, SD card, removable battery, great software update support as well as many great programs they include like paper artist, all share ......

so yes the One was all about gimick, i think the design looks nice but its a bad design since you cant hold it and play thanks to the speakers on the front (or maybe it works cant say since i havent tied it). Also just the lack of SD is deal breaker for me.

Pretty sure they're not going to start turning it around until the actually release the One. This really isn't surprising. If they are still sliding in like May/June (assuming of course that the One is out before then), then they may be screwed.

I've never used Sense 5 but obviously it sucks because it's called Sense.

Non-removable battery? What then do you suggest I use all the extra outlets for at home if I don't have my 14 backup batteries charging? Huge miss here. I need those batteries for playing Minecraft on my camping trips in the Sierra Nevada's.

Samsung's commercials are so funny they make me want to hug everyone with a Samsung phone because obviously they're far more superior beings than anyone with a HTC phone or one of those ugly Moto's.

I literally want to hump my Samsung every night as it is that beautiful.

Die HTC, die!

It's interesting that Samsung has bucked the standards set forth by Google, and is the next coming of the iPhone (sale wise).

1> Removable Battery
2> SD Card
3> Menu Button

Maybe Google should rethink these things. They're some of the most attractive features on the Galaxy line.

HTC, on the other hand, needs to emulate Samsung in the way they treat the development community. They haven't done too good a job in the last year on that front. And guess who people come and ask about which phone to get? That's right... us. (I'm not a developer, I'm just a android junkie, but you get the point.)

And finally, Samsung has become the next iPhone in the minds of the common person. If they don't want an Apple, a Galaxy is the next thing they ask for. Even my mom bought the Galaxy SIII over the EVO 4G LTE because she liked the removable battery. She's 76 by the way, but still somewhat technically minded. The point being, Samsung is the 1st phone Joe Q. Public thinks of when he thinks of the Android.

I personally LOVE the build of the HTC phones. I believe that they're better built and far more attractive than iPhones, and offer a great device in their flagship phones. Unfortunately, they've disappointed on the dev front and haven't spent the money needed to get their brand out in front of people. Word of mouth just isn't doing it this go-round.

"Maybe Google should rethink these things. They're some of the most attractive features on the Galaxy line."

EXACTLY!!!!

We're hearing that Google is starting to become concerned about Samsung's success, and the power that could give them to steer Android in a direction opposed to the interests of Google.

That's fine, and Google SHOULD be concerned. But part of that concern should be reevaluating the standards they push for, and the potential effect those have on OEMs who follow them. HTC seems to be dutifully following them to a T, and failing. Samsung has been bucking them, and succeeding.

Marketing absolutely plays a part, perhaps the largest part, but features are simply not irrelevant.

HTC is not listening to there costumers. I give in another year or two before they really feel the pain.

I won't buy a phone from a company that might not be around next year. Also, no removable battery, no SD card, no sale. Those are just my requirements, I'm not arguing with those who don't care about those two items.

I think their costumers do a great job and HTC is listening to them: when the executives are on stage giving their presentations, the suits are fitted well and those parkour guys had on some pretty neat Reebok-style workout gear. Obviously they are wearing the clothes the way the costumers intended.

And you are correct - I'm being an asshole.

Get the HTC One to the US market fast. The HTC One hasn't even been scheduled to be released in the US yet. Get it shaking and it will start the turn around.

I originally went with the droid DNA for verizon. I loved the slick design of the DNA and the Os. However the battery is an issue with it not being removable. Storage wasn't that big of an issue for me. But the biggest issue is the sim and connection problem. I need a reliable phone since it's the only way people and my wife can reach me. So i ended up trading it in when I was still in my 2 weeks trial period for a samsung note 2. Sorry HTC.

I like HTC a lot but even when they release the one, and if Sammy puts out a total flop of a phone, the One has maybe a three week Window before getting trounced by marketing.

They won't even have three weeks if samsung puts that edge display they showed off at ces or anything that is truly new out.

I'll speak for myself here. I've owned HTC aria, inspire, and currently the vivid and I like them even with sense and all the garbage at&t put on the phone. My problem lays with the lack of updates and product landing in the island of misfit toys.... This amd only this would be the reason I'd abandon the HTC ship. I'm not a true techy but I can't even find a good root for this device.

I'll speak for myself here. I've owned HTC aria, inspire, and currently the vivid and I like them even with sense and all the garbage at&t put on the phone. My problem lays with the lack of updates and product landing in the island of misfit toys.... This amd only this would be the reason I'd abandon the HTC ship. I'm not a true techy but I can't even find a good root for this device.

I see Samsung ads on every bus station, on TV... and no HTC ads - that's the reason. Removable battery and SD-card doesn't matter for 99% customers.

the longer they wait to offer the HTC one the more they'll go down...people don't want to wait they want it now not this summer !!!