HTC’s revenues continue to tumble, ahead of the company’s late 2012 product refresh, expected to begin at an event in New York in just under two weeks. The Taiwanese smartphone maker’s unaudited revenues for August 2012 were NT$24 billion ($800 million), down from NT$25 billion in July. The number represents a fall of 47 percent compared to the August 2011, when a hugely successful HTC was enjoying record sales.
It’s no secret that 2012 hasn’t been kind to HTC thus far. As well as falling revenues, the company has been forced to withdraw from certain territories where it’s had difficulty competing with rival Samsung -- notably the latter’s native South Korea. In addition, HTC sold back half of its stake in audio firm Beats, and wrote off a $40 million investment in troubled cloud gaming provider OnLive.
With new Android and Windows Phone 8 products likely to arrive imminently, HTC will be hoping that a new round of devices in late 2012 will help to reverse its fortunes. However it, like all other OEMs, will face fierce competition from Apple, which will be launching its next iPhone around the same time.