HTC revenues slide ahead of new product launches

HTC’s revenues continue to tumble, ahead of the company’s late 2012 product refresh, expected to begin at an event in New York in just under two weeks. The Taiwanese smartphone maker’s unaudited revenues for August 2012 were NT$24 billion ($800 million), down from NT$25 billion in July. The number represents a fall of 47 percent compared to the August 2011, when a hugely successful HTC was enjoying record sales.

It’s no secret that 2012 hasn’t been kind to HTC thus far. As well as falling revenues, the company has been forced to withdraw from certain territories where it’s had difficulty competing with rival Samsung -- notably the latter’s native South Korea. In addition, HTC sold back half of its stake in audio firm Beats, and wrote off a $40 million investment in troubled cloud gaming provider OnLive.

With new Android and Windows Phone 8 products likely to arrive imminently, HTC will be hoping that a new round of devices in late 2012 will help to reverse its fortunes. However it, like all other OEMs, will face fierce competition from Apple, which will be launching its next iPhone around the same time.

Source: HTC (opens in new tab)

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.

  • HTC needs to stop catering to carriers. Its costing them millions. Release even fewer phones. And for the people who say, HTC should drop Sense, please realize that isn't hurting sells. Their sales are tanking because they've failed at establishing a brand. Launching the One X, untampered on all carriers would have increased sales, and reduced cost of R&D. Oh well....
  • The problem is that both need to make concessions. The carriers need to stop trying to make their own brands out of phones and they have no need to do their own testing. The manufacturers do plenty of testing and if they dont work right then people will stop buying that product. On the other side of it the manufacturers need to meet minimum specifications. The US versions are usually different from international versions because their lte is on every major carrier and more wide spread so the carriers are making the manufacturers put the newer cell technologies into their phones that arent available in most other countries
  • Sigh y can't they release a vanilla android phone and actually update them I mean come on tell carriers to go full k themselves and push an update in a timely manner
  • Thats nexus devices are for
  • Unlikely to happen, cyanogen-man. Without carrier support, these phones go nowhere. I own a (pure Android) CDMA Galaxy Nexus running on Sprint; I'm rooted and running a Cyanogen nightly of Jelly Bean, but those of us who do these sorts of things are the exception and not the rule. Despite what I/we do, without support from a carrier to allow its radios into a particular phone, our pure Google phones would be little more than expensive paperweights. While I think the notion of more pure Android devices is a great idea, I don't see manufacturers like HTC being able to pull that off. If Samsung can't do it, how does a manufacturer such as HTC - with far less financial muscle - pull something like that off?
  • "HTC needs to stop catering to carriers. Its costing them millions." I completely agree with Linebarrel86. I would totally have bought a HTC One X on Verizon, had they released it. Instead, if I want a high end phone (which in the Android world, is a must) I have to either switch carriers (which is super expensive) and buy a phone on contract, or buy a competitors phone outright on my current carrier - which is what I have done several times now. Would I buy a Verizon OneX now? Hmmm, less likely since it has been out for 4 months on other carriers in the US. It's not going to be "high end" much longer. HTC has lots of potential, they just need to quit being 'exclusive' and release a phone across all carriers at the same time.
  • HTC needs to make one device and put it on all Carriers at the same time. Instead of having each carrier with their own variation.I think if they did this they would sell a lot more phones. They way there doing it know is losing them a lot money.
  • So their profits fell 4% from July - August 2012, they are still making profit, but are making 47% less profit compared to last year. As others have stated, devices on more carriers would probably help. If the timing is right and they release a new batch of devices they could possibly reduce some of the profit loss. But they have the new iPhone, WP8, GNote2, and the still hot S3 to contend with. Will be interesting to see how this all works out.
  • Many people are suggesting that HTC should release the same device across all carriers. I agree with this position; however, the problem is that HTC does not have the might, sales, and popularity of their brand to pull it off. HTC, unlike Samsung or Apple, cannot march into Sprint, Verizon, At&t, or T-Mobile, and demand anything. They are completely at the mercy of the carrier to give the carrier what it wants or run the risk of the carrier refusing to buy and market their product(s) at all. Apple sets the rules and the carriers follow. Samsung, because of its brand awareness and strong sales, is becoming, or some could argue has become, powerful enough to force the carriers to yield as well. The example of this was the launch of the Galaxy S3. This is a stretch, and I have no data or information to fully support it, but I tend to wonder if Samsung pulled away from Sprint and Verizon with the Galaxy Note because of their desire to rename that phone the Galaxy Journal (or some silly name like that)? Samsung probably said "NO! The device is called the Galaxy Note; and we're not changing it or making different variations; either you want it or you don't." I can see Verizon saying we'll pass. So what does Verizon do? Then pick up the LG VU as an alternative, which they quickly renamed. Of course, LG, needing a carrier to sell their phone, conceded and allowed the name to be changed. Albeit late, T-Mobile saw how the sales of the Galaxy Note were going on at At&t and around the world, and said we want that device and won't demand a name change. Based on sales of the first Note, I can almost guarantee there won't be a name or hardware change when the Note 2 lands in the states. The point I'm making is that HTC simply does not have the leverage to force the carrier to do anything. Until the carriers stop acting like school yard bullies, the OEM's, with the exception of Apple and Samsung, will bow to the carriers whim.
  • you all must remember the overwhelming majority of buyers don't care or even understand updates. they expect the phone to exist as it is when they purchase it...
  • I love HTC and want them to succeed. The only reason I switched to the s3 is due to having removable battery. HTC used to sell well even when it had different variations of its product but it seems in the US popularity rules so maybe it might help them succeed having 1 device for all. They just have to put their foot down.
  • Instead of calling them "One" just call everything an EVO, same body same specs just different radios... but I'm to partial to my EVO's, just saying that name worked before and still does with Sprint customers so why not take the Name over to ATT/VZW/T-Mobile/whoever? Then people could associate HTC with EVO like they used to when HTC made bank. Unless I'm wrong not too many non-HTC owners hear the Name "HTC" and immediately think "oh they make the 'One' ". Just one customers thoughts...
  • HTC is doing the right thing. For the USA they made 1 line of phones, X-S-V.
    Two carriers that already had established HTC brands kept to their branding. When the carrier branding dies there will be Galaxy S III type releases for HTC flagship phones.
  • They could strip Sense down further. I like HTC phones, just not Sense so much. I should say I like HTC phones, rooting them, and putting CM on them.
  • It's really sad to see HTC having such a hard time as of late. I know power users might prefer Samsung for various reasons, but in my experience with devices from several manufacturers including Samsung and HTC, I've found HTC's phones to be superior in build quality, software and overall reliability, and Samsung pretty much the worse in all those categories. Updates are a crapshoot regardless of the manufacturer or carrier with even Nexus devices not being updated in a timely manner. Just seems like there's a bit of a pack mentality for Samsung and against HTC these days. Reminds me a bit of Apple fanaticism.
  • HTC had the biggest and best phones in 2010 and made record profits. Then Samsung went bigger and HTC still has yet to catch up. While HTC made this announcement, Samsung was announcing 20 million 4.8" S III have been sold in 100 days. Go big or go home.
  • Its because HTC totally blew it with the One series. It was like were completely stupid and oblivious to the phone world. I suspect only a moron wants a phone with out a removable battery. The cost implications and how it limits its use is not buyer friendly. I am sure some people will put up with it but remember, you “had to put up with it”. That’s not a good selling point. Then you remove the SD card out from the One series and that’s another slap to the face. People like swapping SD cards, increasing SD card size. Its just nice. Last but not least, beats audio. Beats Audio is like Kim Kardashian. Who freaking cares about it. Only moron kids are going to be enamored by it. The buying population of phones is probably older people with jobs. I am sure parents will get what ever phone there kids tell them too but I wouldn’t rely on that for cash. If the One S or One X had removable battery and SD card I would have one right now. Instead after seeing how they screwed it up I bought a Galaxy Nexus via Google play store. Let me tell you what a smart choice. It doesn’t have a SD card BUT I get updates via Google with out any worry and the phone was dirt cheap brand new I gave in.
  • Millions of iPhone users would say you're wrong about the non-removable battery or SD card issue. HTC saw an opportunity to capitalize on the status quo that Apple enjoys and went that route. Was it the correct move? Probably not. They aren't really competing with Apple, when you get down to it. Their biggest competitor is going to be Samsung. People who want an iPhone are going to get an iPhone. Android is a different beast and only people wanting to tame that beast are going to jump onto that platform, so each Android maker needs to compel those in the market for an Android phone to buy their handsets. I was an iPhone user for 4 years and just bought a One X 2 weeks ago. I could have went with the GS3, with it's ever-so-slightly larger screen, removable battery, and SD Card slot, but I can't stand TouchWiz, or the plastic feel of the phone itself. And because I am used to not having a removable battery or swappable memory, I'm not short-changing myself on anything. This is my first Android phone, I love what I've seen thus far, and when it's time for a new phone, I'll weigh my options at that time. It's not brand loyalty that I am's the quality of the device, and, so far, the One X has it.
  • I hate when people bring up Apple as an excuse for not having an SD Card slot on a phone. When HTC or another Android manufacture puts out a phone in multiple sizes (8 gigs, 16 gigs, 32 gigs, and 64 gigs) then you can say that. Until that happens, stop using Apple as a comparison. Yes, apple doesn't have extended storage, but Apple DOES let you buy a phone in various size increments. How is that concept so hard to understand??
  • Million of iphone users don’t make it correct. Its absolutely dumb. You could argue because iphone did such a bad job that now Android has taken over. If iphones were so great why are they no longer leading the smart phone market? Etc etc etc. Could make statements all day. Truth be told I am glad you enjoy your One X. Its probably a great phone but it still ticks me off that they went the route they did on it. I was looking forward to the One series now I am looking forward to new galaxy nexus.