There's no denying HTC's legacy as a smartphone designer and manufacturer. But it's having a hard time making money in the present-day world.
HTC was making smartphones long before you knew it. Long before the HTC One. Long before Sense. Long before Android, and even before those of us who cut our teeth on Windows Mobile knew those three little letters meant we were going to get something special.
For most of us, HTC as we know it started out as an ODM — an original device manufacturer — essentially a white-label manufacturer. HTC design, only with another company's name on the product. All the way back to 2002, back when XDA was a device and not a website (where did you think the name came from?), though HTC itself was born in Taiwan in 1997 as High-Tech Computer Corporation as a laptop manufacturer. A year later it got into the mobile business.
HTC made the HP iPAQ and the Palm Treo. Shortly thereafter. In October 2009 it adopted the "Quietly Brilliant" slogan. It was the company that did great work, but wasn't flashy about it. The name "HTC" no longer was an insider secret. HTC skinned Windows Mobile with the far more attractive TouchFLO, which ultimately morphed into the Sense user interface we know today. The Windows Mobile-running HTC HD2 was a ridiculously large 4.3-inch device (hey, it was 2009!) that still gets hacker love today. HTC made the first Android smartphone, the HTC Dream — or the G1, depending on who you ask. It was the HTC Hero that brought us the first Android iteration of Sense. HTC made the first "Google phone," the Nexus One.
Fast forward a few years, and we have the likes of the HTC One line, and Sense 6.0.
That's not to say it's all peaches and cream for HTC in its current form. For as beloved as its devices are, the company is struggling to turn a profit. It has nowhere near the marketing budget of rivals like Samsung. (But who does, really?) And the "Quietly Brilliant" slogan has been retired.
HTC is pulling no punches these days.
After the launch of the HTC Desire 2022 Pro mid-range device, the company has a new entry-level tablet in store.
HTC's first phone in a long time goes for something a little different (and a little more affordable) than its usual fare.
HTC is reportedly looking to expand its smartphone business once again, this time tying directly into one of its more successful ventures, the HTC Vive.
HTC announced a new Wrist Tracker and other accessories for its Vive Focus 3 alongside other partnerships in the health industry at CES 2022.
HTC hasn't released a true flagship phone since 2018, but its existing lineup is still worth considering for the right buyer.
HTC announced the new Vive Flow smart glasses that are more focused on portability and streaming content than playing demanding games in virtual reality.
HTC Vive is teasing potential new hardware at its Go with the Flow event taking place online and in virtual reality on October 14.
Samsung will now let users manage crypto wallets, but the HTC Exodus 1 tried to do that and it's considered "ahead of its time."
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