HTC

HTC has announced its unaudited revenue figures for February 2014, revealing consolidated revenue of NT$7.2 billion ($238 million) and total consolidated revenue for the year so far of NT$16.9 billion ($558 million). The figure represents a month-on-month decrease of 25.29 percent, and a year-on-year decrease of 36.45 percent as the struggling manufacturer prepares to launch its new high-end smartphone, the 2014 HTC One. HTC must now earn at least NT$17.1 billion in March if it's to reach its NT$34-36 billion revenue prediction for the first quarter.

Looking further ahead, the Taiwanese company will be hoping the new flagship, arriving March 25, together with stronger mid-range offerings like the Desire 610 and 816, will help reverse its fortunes.

Source: HTC

 

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HTC revenues down in February as new flagship nears

53 Comments

HTC won't make $17 billion in March, but if the M8 is a hit like I think it will be, they will easily make that the month following its release.

That's $17B in Taiwanese dollars, which is probably closer to $600M US. But I don't know how that even happens unless the new Desire series has actually launched. The One doesn't announce until the 25th and probably doesn't launch until sometime in April, at the earliest.

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Ummm...no one makes $17 billion in a month, however NT$17 possible. They won't make it any way...the new one is launched on 25th of March so..can't see how...

Yes, I was referring to $17B in Taiwanese currency. I don't expect HTC to make $17B in US dollars in one month. And yes, buyers are waiting for the M8. That is why I said HTC won't make their targeted revenue this month.

It's announced on the 24th, so it won't hit for another month and Samsung will have the s5 on the shelves as well.

Even if the m8 is great, it is not gonna sell an incredible amount. It is just the same old song we have been hearing for the last 2 years

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You really should see the crap I don't post. Sorry if honesty offends you

The fact that you manage to slither your way into nearly HTC topic, is proof that you have a life-sized poster of Chou in your bathroom that you masturbate to every night before you go to bed.

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I'll tell anyone that will listen, "HTC please keep your design language, but change your battery partners to ZEROLEMON. If you put a 7000mA, or more, battery in a well designed phone people won't care how thin it is because it will last all day with heavy use.
I normally get 3 days of normal use from my 7000mA battery, and about 12 hours of use a day playing non stop 3D graphics games.

The biggest and best feature any OEM can give it's customers right now is all day battery in a well designed device. And no one should be saying anything about the phone being too big, people are buying Galaxy Notes and all kinds of phablets left-and-right.

Posted from my "KNOX-FREE" 4.3 Sprint GS3 Maxx...!!!
(ZeroLemon 7000mA battery and ZeroShock Case)

Who needs a 7000mA battery to be able to use their phone all day? The Droid Maxx has a 3500mA battery and I have never seen anyone run it down in a day and a half (and that's streaming music all day). With normal use it lasts 2+ days. I will admit, I have a HTC One and I do envy my friends' battery life with their Maxx's.

Yea I have a 2400 mah on lte all day and my battery lasts 12+ hours on moderate usage. Mostly watching Twitch

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I have a Droid Maxx and I can easily run down the battery in one day. That being said it's the only smartphone I've owned that I don't worry about getting to a charger until bedtime.

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7000mA....what a joke! Get a life homie! Most people are MORE than fine with less than 3000mA and they DO care how it looks.

And that's a surprise because? Unless the next htc one is a hit I see htc being bought out soon.

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I would rather have a quality product than an annual hit. The M7 is solidly built and I look forward to the M8.

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What you want and what a business needs are 2 different things.

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You really should see the crap I don't post. Sorry if honesty offends you

April they will have both the new One and Desire models out so hopefully the rebound will start then.

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Unfortunately in this advertising and marketing driven world, htc has failed miserably at that. Until they get their marketing and advertising on par with what other companies, mainly Samsung are doing, I believe htc is not going to do very well. Even though they may have excellent products, without that marketing and advertising it's just not going to happen for them.

Posted via Android Central App on my Ebony backed Moto X

Exactly. I know my way around Android but I don't really use Google Play Movies/TV. Ironically during the first Iron Man on tv last night, a VERY well Google Play ad came on that showed me a trick or two. Who gives a shiite about Robert Downy, Jr?! Annnd that's coming from a fan...

Even if the M8 is the greatest thing since sliced bread it won't help them until they fire everyone in their marketing dept. I did a little survey around my office the other day (large 3 story corporate headquarters so lots of people). I asked them if they knew what the next Samsung phone would be and most said Galaxy S5 (some were guessing but that just shows how well Samsung markets their phones). I then asked them if they knew what the next HTC phone would be and many couldn't even tell me what the current flagship phone was called.

That is no surprise considering HTCs naming conventions.

Buyer 1: "I want to see the HTC One."
Sales agent: "Do you mean the old One or the new One?"
Buyer 1: "I don't know. My coworker just told me to check out the HTC One."
Buyer 2: "I have the One X and I want to see the One also. I may upgrade."
Sales agent: "We have the old One in stock, but the new One is coming out later this month. Do you want the old One or the new One?"
Buyer 2: "I thought I had the old One."
Sales agent: "No, you have the One X. Which is older than the One. But there is a newer One coming soon."
Buyer 2 "Grrrrr..." *smacks head*
Buyer 1: "Just show me the iphones."

Hopefully the incoming new model really is the reason for the slump. I have to wonder whether the average phone shopper even realizes the new models are coming though. HTC fans on sites like this are waiting but if someone like my parents were out buying a new phone today they would probably have no idea unless I told them to wait.

HTC's biggest problem is that they don't really advertise. Samsung has their products all over the place, on TV, in print adds, on billboards, and on the internet. Most people don't even know who HTC is. That will need to change if they want to get their numbers up.

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You people who scream for them to market their products better: do you understand the kind of money that you are talking??? Samsung is a company that is about 100 times bigger than HTC, because it makes just about every kind of product; HTC makes phones! Of course they should market it more, but they would go out of business by spending that much on advertising, which kind of defeats the purpose, doesn't it? It's not a video game; it's real life, and it's very expensive to do what Samsung and Apple do, without their deep pockets.

HTC has marketing money, they just burned it on Robert Downey, Jr. and troll carwashes. On second thought, make that "had."

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+1, that is exactly what I mean. Their marketing dept sucks. Yes, they need to market more, but the main thing is that they need to market better. Whoever is making decisions such as that RDJ commercial should be canned immediately.

I think the only place I ever saw that commercial was on this web site, which says a lot.

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LOL I agree they could've spent it more wisely, but you're mental if you think $12.5mm or whatever they paid RDJ is even remotely close to the amount of money Apple, Sammy, or even Google spends on marketing.

Reread the first line of your comment and you will see what's wrong with it. We want them to market "better" not necessarily more.

I don't see how people are waiting on the M8 when they barely knew the M7 even existed. HTC really has to push the M8 out there into consumers faces also go for the jugular of Samsung instead of nipping at their ankles. Release the M8 in at least 3 color options across the world with a supreme tv/internet push. Give consumers some incentive by offering a couple of albums in the Play store to promote Boomsound. There's a winning formula but Chou is missing some key ingredients.

Disagree with most of this.

They need to focus on their role in the world, design cool looking non-conforming smartphones, and need to figure out how to make money doing it.

They need more than one major phone a year, maybe 3, make 'em all super high end. Mini, normal, huge. Release 4 months apart so revenue is a little more stable all year. If they all share internals, updates should be easy. Design the outside different to make the 3 lines different.

If they can make money on cheap phones, do it, if not, use 2-3 year old models in cheap plastic exteriors for this market. (not sure why everyone doesn't do this)

Just make money and stay in business for God's sake. In the near term they are not going to come close to Samsung, but they need to at least tie moto, LG, Sony.

BaAAH

?? they need to keep doing what they are doing and figure out how to make money doing it? That makes absolutely no sense. It isn't working so you have to figure out what you need to change to make it work. Looking at Samsung win every battle, it's pretty obvious what needs to change since their phones aren't any better.

Who cares if Samsung is winning. They just need to make money. The one max is to big with the speakers, really to big without, the one mini had downgraded specs, and they all looked the same.

Also, the design is not that great anyway, I don't care what Awards they win at a nerd conference. The speakers need to fit on the front in a normal size bezel, not some OG note sized phone with a 5 inch screen. And aluminum is not that great to hold onto. It's a bit slippery and cold.

If they design 3 different on the outside- same on the inside phones, they have a way better chance at striking design gold.

BaAAH

Riiiight, because in this age you can use the same parts in phones 4 months apart and "make 'em all super high end." I agree with your second comment though. LG and Sony are more like Sammy in that they make A LOT of different electronics. HTC may be remotely close to them in mobile phones...not at all as a total company.

Maybe Google will buy HTC, so they can deepens their pockets and advertise the way they need to in order to succeed.

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Advertising alone won't help HTC. A relatively small company like them gets sales through word of mouth from enthusiasts. Unfortunately, they pissed off a lot of them when they started to take their very Apple-centric route. They had a hit with the HTC EVO which in all cases was the ultimate anti-iphone at the time. Large screen, HDMI out, Kickstand, 4G, Removable battery and SD cart slot, and fast updates. Then they started releasing forgettable phones left and right diluting their brand, dropping support and updates within the same year of release, dumping the SD card and removable battery, etc. They lost their goodwill from the very people who made them the most money. The enthusiasts who love technology and tend to be the "go to" person for friends and family.

While it seems that they are finally starting to "get it" again this year, it may be too late for them to turn things around at this point. Instead of doing what Samsung did (improve on the original galaxy every year WITHOUT removing features for vanity and greed) they went ahead and tried to force people to drop useful features prematurely. I don't see much of a point to their sealed phones when the Nexus phones have the added advantage of better support directly from Google.

I think that HTC should keep things simple. Keep the HTC ONE name with the year added to it (HTC One 2013) to avoid confusion and have 2 product lines. The HTC ONE and the HTC ONE PRO which would be the same phone except that it has the removable battery and SD card slot. This way they would see which phone sells better (I'd bet on the PRO) and keep the update process simple for themselves. A pro would also let them capitalize on their own product better with customized covers and battery sizes.

+1000, I want more choices not less the more oem's pushing the envelope will keep the big 2 on there toes.

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HTC should just shut everything down and give it back to the shareholders. Samsung is UNSTOPPABLE.

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