Google Catalogs

Support for the Google Catalogs mobile app for Android and iOS is to be withdrawn from Aug. 15, an in-app message is telling users.

Google Catalog, which launched with festive cheer around the 2011 holiday season, allowed users to browse through virtual catalogs from major brands. However 18 months later the app's installation count sits between the 50-100,000 install level, and it's this lack of user adoption that's likely behind Google's decision to mothball the app. The company has become more aggressive in pruning less-used services in recent months, after all.

Catalogs will continue to be available on the web at google.com/catalogs after the mid-August cut-off, Google says.

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Reader comments

Google Catalogs app to be discontinued from August 15

20 Comments

me either this is the first time I heard of it, shame Mrs would of loved this app on the ol tablet

No wonder why they are axing it, its an unknown product.

Posted via Droid RAZR M on the Android Central App

This app had promise but they never really did anything to help out performance on it I got tired of the sluggish interface but it was finally getting cool magazines.

Posted via Android Central App

Well I sure didn't know about it either. Wtf Google? Ilove you guys and everything, but it would be nice to better informed of some of your services. Haven't you guys ever thought that maybe people aren't using some of your lesser known apps because they don't even know about them?? And what you guys did to reader was uncalled for, if more people knew about it I'm convinced more people would have used it.

Yup, this can be folded into Play Magazines easily. I remember the announcement when it came out and thinking "Who looks at catalogs these days?" Clearly, very few people.

Been married almost 20 yrs with a woman, wife couldn't care less about catalogs. Everything in them is almost always OVERpriced and never in stock long anyways. Now Groupon??? She(We) use that mf'er every week on better deals.

Yup, my wife is on mailing lists for probably 30 of them and she throws them all out as soon as they come in.

Can't say I've ever heard of it before now either. Perhaps a little better marketing/visibility would have been a good thing for it, but as others have said, this could and should easily be a part of Play Magazines...

Though I don't use it much, I am actually sad to see this go. The app is actually very useful and beautiful. The reason why its user base is so small is the fact that Google has done such a horrendous job promoting it. I didn't even know it existed until last holiday season when I just did a "Google" search in the Playstore, looking for new Google branded apps. I downloaded all the catalogs of stores I shop at and cancelled their respective mail subscriptions I had. Word to Google, kings of advertising: When you create apps, how about actually telling people about them, and developing them, then just throwing them out there into obscurity and then killing them off.

Google doesn't really 'advertise' many of their services. There's an announcement when they're released, then they spread by word of mouth or when reviewers like Androidcentral use them. This was a highly niche product with no traction. Advertising it would have been a waste of money.

Though I don't use it much, I am actually sad to see this go. The app is actually very useful and beautiful. The reason why its user base is so small is the fact that Google has done such a horrendous job promoting it. I didn't even know it existed until last holiday season when I just did a "Google" search in the Playstore, looking for new Google branded apps. I downloaded all the catalogs of stores I shop at and cancelled their respective mail subscriptions I had. Word to Google, kings of advertising: When you create apps, how about actually telling people about them, and developing them, rather than just throwing them out there into obscurity and then killing them off.

Dear Google,

If you want a product to succeed, people have to know about it. Low adoption doesn't necessarily indicate a failed product if the only people you ever told about it were homeless people that don't own smartphones.

Wait… I've scrolled through the list of apps made by Google several times and have never seen this.