Sony sold less than half a million Xperia smartphones in Q1 2020
What you need to know
- Sony announced its latest quarterly financial results today.
- It posted an operating profit of 35.45 billion yen ($331 million) during the January-March period.
- Smartphone sales fell 63.7% YoY during the quarter, due to lower demand and supply disruptions due to the coronavirus pandemic.
Sony today announced its financial results for the first quarter of 2020. The Japanese tech giant reported an operating profit of 35.45 billion yen ($331) billion during the quarter, down from 82.73 billion yen a year earlier. Sony has blamed the decline in operating profit on lower demand for consumer electronics due to the coronavirus outbreak. Sony was forced to halt production at some of its manufacturing facilities across various countries due to restrictions imposed to contain the spread of COVID-19.
For the current year, Sony expects operating profit to tumble at least 30% compared to the previous year. While the company's gaming business continues to perform well, its image sensor business could take a hit due to a significant decline in demand for high-end phones this year.
Sony managed to ship just 400,000 Xperia smartphones in the quarter, a massive 63.7% drop compared to the same period a year earlier. The company had targeted shipping 700,000 smartphones, but failed to achieve the target due to a decline in demand and production disruptions caused by the coronavirus pandemic.
Thanks to the uncertainty around coronavirus, Sony hasn't predicted sales numbers for smartphones and other consumer electronics products for the second quarter. In case the company's latest phones such as the Xperia 1 II and the Xperia 10 II fail to attract consumers, Sony may be forced to radically rethink its smartphone strategy.
Sony Xperia 5
Xperia 5 is Sony's "compact" flagship phone, featuring a 6.1-inch OLED display with an ultra-tall 21:9 aspect ratio. The phone also come with a Snapdragon 855 processor, 12MP triple rear cameras, and 18W fast charging.
- $800 at Best Buy (opens in new tab)
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Sony still makes Xperia phones? Who knew...
not surprising as they keep shutting out the North America carriers. most people arent going to buy a unlocked phone outright
In the states, correct.
Sooner or later Sony will pull out of the smartphone market and concentrate on being components supplier.
Is sad because their phones are great I just purchased Xperia 5, it has better screen quality and camera than my note 10 that I had for months...Samsung pays reviewers to make them look good...if I had the choice inside a store, I would of picked the Xperia first....the display makes my note 10 look yellowish...
Still more than pixels?
A Sony Xperia phone was top of my list back in 2017. Then I discovered OnePlus. Oneplus eventually won out due to their update frequency and Sony's tiny batteries back then. They've become very hard to find in the states. I still love their phones. But OnePlus is good enough at the price.