Back in October, Google released the Home Hub — an excellent little smart display with a fantastic design, gorgeous display, and solid price tag. It's an awesome smart home device that fits in line with Google's other Home products, but according to a new report, it'll soon go by a different name.
Per 9to5Google, the Google Home Hub will soon be rebranded and relaunched as the "Google Nest Hub." The product will stay exactly the way it is, save for a new name and branding.
This may seem like a move out of left field, but it actually aligns with something we saw back in March.
The Google Store accidentally outed a new device called the "Nest Hub Max" which is apparently a smart display with a 10-inch screen, stereo speakers, and a built-in Nest Cam security camera. With that in mind, it seems like Google wants to move away from the "Google Home" brand and have its smart gadgets live under the Nest name.
This could be a good idea, but the transition period is bound to be awkward.
Personally, I'm not sure where I stand on this. In theory, Google using Nest for smart home products and Pixel for phones, tablets, etc. makes sense. It's simple and easy to remember. However, if that is the end goal, it's going to require a bit of work for us to get there.
Even if the Home Hub is rebranded as the Nest Hub, there's still the Google Home, Home Mini, and Home Max to deal with — not to mention the Chromecast. Will we see similar rebrands for those, or maybe their next hardware refresh will also come with a new name?
It's unclear what the long-term plan is here, but at least for the Home Hub, we can probably expect its rebrand to the Nest Hub to be officially announced on May 7 at Google I/O's opening keynote along with the Pixel 3a unveiling.
We may earn a commission for purchases using our links. Learn more.
OnePlus 8 review: More of the same, for $100 more
Just 6 months removed from the OnePlus 7T, the OnePlus 8 is here as the affordable mainstream option at a new higher price. Here's what it offers for that extra money, and where its value stands.
Samsung Galaxy Note 20 Ultra review: Too big to fail
Samsung's massive, beautiful and imposing Note 20 Ultra is one of the best phones ever made. But it's too damn pricey.
Everything you need to know about the PS5: Release date, price, and more
Sony has officially confirmed that it is working on the PlayStation 5. Here's everything we know about it so far.
Make it easier to use your Echo Spot with one of these helpful stands
We've done the research and gathered together the best stands you can get for your Echo Spot. See which one fits you best