Yesterday, HTC ran a flash sale for the new Nexus 9 tablet offering as much as 50 percent off the base 16 GB WiFi model. As a result, its site was inundated and the promotion sold out quickly. Users who attempted to partake in the offer were greeted with server errors and HTC USA head Jason Mackenzie is acknowledging the problem, stating that it is working on a fix for future sale events.
In a letter posted to HTC's website, Mackenzie wrote:
I wanted to personally apologize for the frustration some of you experienced with our first "flash" sale yesterday. The sale was intended to introduce a weekly promotion that HTC will run weekly through the holidays. In celebration of the launch of our Nexus 9 tablet, we decided to kick off "HTC Hot Deals" in a BIG way with a screaming hot deal on a limited quantity of these tablets. Simply put, the offer was very well received and the several hundred units that were allocated to this promotion sold out quickly.
I understand that our site did not function properly and caused frustration – and for that I apologize. With such a hot deal and short time to take advantage, the experience needs to be seamless. Our team is rectifying the systems issues that some experienced and we remain committed to bring you an exciting cadence of offers throughout holidays. We hope you were one of the many who got to enjoy the savings this time, but if not please do check back weekly.
All the best,
President, HTC America
What do you think of HTC's response to make things right with its users?