Samsung and LG reignite OLED rivalry with morphing, captivating screens at SID Display Week 2026

Samsung Display's colorful, screen-filled booth at SID Display Week 2026.
(Image credit: Samsung Display)

What you need to know

  • Samsung Display highlighted its innovations at SID Display Week 2026, such as its Flex Chroma Pixel screen for phones and its biometric reading Sensor OLED Display.
  • The company also showcased a "transforming," stretching speedometer/car display, which would morph depending on certain conditions.
  • LG also got in on SID Display Week, showcasing its 3rd-generation Tandem OLED tech.

A good display is imperative to any device with one, and at SID Display Week 2026, Samsung highlighted innovations in OLED tech.

Display Week 2026 is on its final day (May 7), but that's not stopping Samsung from showcasing the new screens it's been working on. To drastically improve its OLED technology, Samsung showcased a smartphone OLED display called the "Flex Chroma Pixel." It's said to reach 3,000nits of peak brightness with stronger support for the BT.2020-96 color space. Samsung says this standard has become the norm for UHD and HDR broadcasting.

A key point behind Samsung's Flex Chrome Pixel display is that it reportedly achieves 96% of the BT.2020-96 standard, unlike the 70% covered by most "commercially available" OLED panels on phones today. Additionally, Samsung's development process has focused on "low-power and high-brightness polarizer-free OLED technology."

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Elsewhere, Samsung teased another screen: the "Sensor OLED Display." Regarding this product, a company executive said, "Sensor OLED Display is structurally challenging to achieve high resolution, as RGB pixels and OPD pixels must be arranged within a single layer." The company reports achieving a 500 PPI resolution in 2025, a 33% improvement over its previous resolution.

This Sensor OLED Display also seems to have some health focus, as well. Samsung showcased the ability for a user to touch the display, so it can measure biometric information, like blood flow.

At SID Display Week 2026, Samsung showed off its Flex Chroma Pixel OLED screen, which can achieve more of the UHD, HDR standard for colors.

(Image credit: Samsung Display)

Samsung has always pushed its display technology, but so has LG, and its "future of displays" was also highlighted at SID Display Week 2026. In an attempt to maintain its leadership in OLED, LG drew attention to its 3rd-generation Tandem OLED tech. According to its press release, this third-gen display "features 18% lower power consumption and more than twice the lifespan of the previous generation."

LG foresees this technology spreading to robots running AI software and to vehicles. Even LG-branded OLED TVs are getting in on this third-gen innovation. The post states that its showcased OLED TV panels utilize "Primary RGB Tandem 2.0" for maximum light efficiency. For cars, LG plans "a 57-inch P2P panel spanning from driver to passenger seat and a 32-inch Slidable OLED that retracts into the ceiling and is deployed when needed"

Samsung for cars

Samsung Display showcased a stretchable speedometer screen for cars, which would "transform" when certain conditions are met.

(Image credit: Samsung Display)

Samsung dipped into its work for automobile screens, too, spotlighting its Stretchable Display 2.0 panel. Though this might sound strange for a car, Samsung says this screen offers an expandable speedometer that can "transform," per your driving conditions. Samsung appeared confident in saying that its bridge structure can maintain appropriate electrical performance when stretched.

Two EL-QD tech prototypes from Samsung give consumers and others a glimpse into its quantum dot display. One was showcased at 18 inches (500nits), while the other was 6.5 inches (400nits).

Funny thing about Samsung's Sensor OLED display at Display Week 2026 is that this same health-focused, biometric reading capability was shown off last year, too. It looks like the company kept the Sensor OLED Display name intact, but advanced its technological capabilities. Just like last year, Samsung said this screen features a light-sensing organic photodiode (OPD) embedded within the material to capture your biometrics.


Android Central's Take

SID Display Week is pretty good to see what's being worked on, and by who. There's a chance you might see some of this arrive on the market for purchase. Other times, they're just really cool concepts of what could be. Take Samsung's Sensor screen for example. I do wonder what sort of "conditions" need to be met for the stretchable car screen to work. Is it speed?

Nickolas Diaz
News Writer

Nickolas is always excited about tech and getting his hands on it. Writing for him can vary from delivering the latest tech story to scribbling in his journal. When Nickolas isn't hitting a story, he's often grinding away at a game or chilling with a book in his hand.

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