If you're buying a new HTC One today, you'll know you're getting an Android phone
Well how about that. Just like Samsung's Galaxy S5, the new HTC One (M8) includes a "powered by Android" message when you first switch it on. The actual "Android" logo appears a little smaller than on the GS5, but nevertheless it's prominent and very noticeable each time you power the device on. Chances are if you're buying a new HTC One today, you'll know you're getting an Android phone.
With the two biggest Android handsets of the year now displaying Google's Android branding at startup — likely at the company's behest — this appears to be something of a trend for new high-end Androids. And we'll be watching with interest to see whether future flagships from the likes of Sony, LG and Motorola also tell buyers they're "powered by Android."
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Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.