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New HTC One includes 'powered by Android' branding

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If you're buying a new HTC One today, you'll know you're getting an Android phone

Well how about that. Just like Samsung's Galaxy S5, the new HTC One (M8) includes a "powered by Android" message when you first switch it on. The actual "Android" logo appears a little smaller than on the GS5, but nevertheless it's prominent and very noticeable each time you power the device on. Chances are if you're buying a new HTC One today, you'll know you're getting an Android phone.

With the two biggest Android handsets of the year now displaying Google's Android branding at startup — likely at the company's behest — this appears to be something of a trend for new high-end Androids. And we'll be watching with interest to see whether future flagships from the likes of Sony, LG and Motorola also tell buyers they're "powered by Android."

Alex Dobie
Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.