What you need to know
- Health and Fitness app downloads have skyrocketed in Q2 of 2020.
- Downloads have reached 656 million, 47% more than last quarter, and there's still a month left.
- The rise is of course down to consumers rethinking their health regimes due to the COVID-19 pandemic.
New data from Sensor Tower has revealed that downloads of apps in the Health & Fitness category have skyrocketed due to COVID-19.
In its most recent report, Sensor Tower data has revealed that downloads of the apps are already up by a record 47% in Q2 compared to last year, and there's still a month left to go. Estimates show that around 656 million apps have been downloaded, blowing away Q1, typically the best performing period of the year thanks to the January fitness boom. The report notes:
The sector has also reported year-on-year revenue growth of around 13%, generating $328.5 million. The report continues:
One app in particular, Strava, has seen a very sharp rise in downloads, installs growing by 179.2% in May from January, and 9.8 on April.
The report concludes that the surge is further evidence that consumers are "increasingly turning to their mobile devices for necessities and to support their daily routines", in particular, driven by gym closures.
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