Android Central

As we know from recent events, companies are warming up more and more each day when it comes allowing media content to be played back on mobile devices. We've seen Netflix and Hulu launch on a few devices, Crackle return to the Android Market and BitBop offer up streaming TV shows but one longstanding concern for media content owners has been security of their content on devices and the quality of playback. Texas Instruments however, has been hard at work on their OMAP 4 platform and as such have just been certified by Netflix for their use of the high-performance, low-power, secure platform.

"This Netflix certification represents another milestone in our successful work with the TI team," said Olivier Leger, VP and General Manager, Trusted Logic. "We are thrilled to bring the most advanced features – including premium content distribution and streaming – to various consumer products in a safe, secure manner. Netflix users and stakeholders will benefit from our proven technology, now optimized for TI's M-Shield, and the best possible experiences on their mobile devices."

So what does all this mean for end users? Well, you're going to start seeing full HD 1080p, 30fps playback available on any Android device making use of the OMAP 4 platform and it will do so without killing your battery. Plus, it has the support of Netflix for being a safe, secure environment that supports DRM content without impeding end users.

Source: PR Newswire

TI achieves first Netflix HD certification, brings new streaming capabilities to Android devices

Complete with M-Shield™ security technology, OMAP 4 platform enables first secure full HD streaming experience for Netflix on mobile devices to large screens

DALLAS, July 5, 2011 /PRNewswire/ -- Texas Instruments Incorporated (TI) (NYSE: TXN) today became the first partner to achieve the Netflix Silicon Reference Implementation (SRI) certification for the Netflix HD application on Android. TI's OMAP™ 4 platform, complete with M-Shield™ security technology and TI's quad-radio WiLink™ 7.0 connectivity combo solution, met the Netflix requirements for mobile content streaming, including the ability to run up to full high-definition (HD) 1080p video within strict security measures. This milestone reflects the strength of TI's M-Shield technology on the OMAP 4 platform and marks the first time Netflix has certified its 1080p streaming application with end-to-end protection on a mobile device.

With its dual ARM® Cortex™-A9 MPCore foundation featuring TrustZone®, TI's OMAP 4 platform sets the bar for multimedia-rich Netflix experiences on today's mobile devices. It employs parallel processing for higher performance and better power efficiency, and includes engines that drive consumer-demanded capabilities such as full HD 1080p 30fps multi-standard video and more. Part of the OMAP 4 platform, TI's M-Shield security technology protects premium content and mobile devices from attacks while streaming with the Netflix application. The M-Shield solution implements a hardware-protected, trusted execution environment (TEE), which runs on the OMAP processor, yet does not require a dedicated chip or extra CPU cycles. This allows M-Shield and OMAP architecture to provide optimal playback time, while maintaining low CPU loading so it is free to run other applications.

Additional streaming security was achieved through the use of Wi-Fi-based WEP, WPA and WPA2 protocols, part of TI's WiLink 7.0 solution—the industry's only single chip to include Wi-Fi, Bluetooth®, GPS and FM technologies.   

Smartphones and tablets running the Netflix application on the OMAP 4 platform can also connect to larger, HDMI-supported televisions as the OMAP platform's security includes HDCP encryption over the HDMI connection itself. 

"Netflix already has a rich heritage of streaming to PCs, Macs, game consoles, Internet-connected TVs,  iPhone and iPad, and many set-top-boxes, so we sought a semiconductor partner that could bring our service to the broader mobile environment smoothly and securely," said Bill Holmes, Vice President Business Development, Netflix. "TI's OMAP architecture and M-Shield security will set the stage for a high-performance, low-power, secure platform that will help Netflix members instantly watch unlimited TV shows and movies on Android devices."

"TI is proud to be the first to achieve this coveted certification and to provide the solution that ensures a strong balance of performance, security and power efficiency as Netflix experiences migrate to the mobile world," said Fred Cohen, director of the OMAP User Experience team, TI. "Our OMAP processors deliver rich, life-like experiences on mobile devices, while our M-Shield technology stands as the guard dog, protecting customer, content provider and consumer assets. It's the best of both worlds, driving new growth opportunities for Netflix in the Android marketplace."

TI worked with Trusted Logic to develop the secure middleware component (SMC), which is the OMAP version of Trusted Logic Trusted Foundations™. The SMC executes Trusted Logic TrustedShow™ and an OMAP-optimized implementation of the Netflix-required Microsoft PlayReady™ DRM scheme.

"This Netflix certification represents another milestone in our successful work with the TI team," said Olivier Leger, VP and General Manager, Trusted Logic. "We are thrilled to bring the most advanced features – including premium content distribution and streaming – to various consumer products in a safe, secure manner. Netflix users and stakeholders will benefit from our proven technology, now optimized for TI's M-Shield, and the best possible experiences on their mobile devices."

Support and availability

The OMAP 4 platform's Netflix certification supports Android 2.3 ("Gingerbread") today, with support for additional Android versions planned for this year. Devices with the OMAP 4 processor-driven Netflix application pre-installed will be launched in the near future.

About Texas Instruments

Texas Instruments semiconductor innovations help 80,000 customers unlock the possibilities of the world as it could be – smarter, safer, greener, healthier and more fun.  Our commitment to building a better future is ingrained in everything we do – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities.  This is just the beginning of our story.  Learn more at www.ti.com.

Trademarks

OMAP and M-Shield are registered trademarks of Texas Instruments Incorporated.  ARM is a registered trademark, and Cortex is a trademark of ARM Ltd.  All other trademarks and registered trademarks belong to their respective owners.

 

Reader comments

TI achieves first Netflix HD certification, new streaming capabilities coming to Android devices

19 Comments

omg. . . I can see the Fragmentation never stopping. Now its even down to the Chip level. What if I don't want a phone that uses OMAP4? What if I like Qualcomm Devices or Tegra Devices? . . . now we have to wait for the other chip makers to catch up? . . . This is really starting to get annoying. Yes we're getting more content... but have to depend on a specific devices with specific innards is just going to be annoying.

Most likely you will see that happen. It says TI's OMAP4 is the first to get certified. The Droid3 and Bionic will have OMAP4 processors so that works for me.

I feel for people that do not have an unlimited data plan. 1080p videos may not kill your battery on this new chip, but it will devour your data plan.

lmao true new device features and carrier rulese are definitely going in the opposite direction... I'll hold on to Sprint for dear life for as long as possible.

It's no different than buying a BR player or other device that doesn't support Netflix, or any other use you may want.

Buy the phone that best meets your needs.

-Suntan

1080p isn't going to make much of a difference on a phone's screen. The current netflix app has good enough quality. If i really cared about getting 1080p streaming I might as well watch it on a 1080p TV with a bigger screen.

You are right that 1080p means very little on a mobile screen, but you are thinking in today's terms. You will eventually want to display your 1080p netflix stream on a full size 1080p tv in your hotel room using dlna. Mobile devices are the future gateway to personalized service and entertainment.

It's looking good for the newly announced ARCHOS G9 Series. This seals the deal for me. I just want my Netflix and/or HULU. Can't wait for September.

Oh well it is what it is rather we as android user like this or not. Maybe the time has come to decide exactly what camp you are inn yes it should'nt be that way but again it is what it is. I support HTC/QUALCOMM/SPRINT and that will always be for a very long time to come so whatever comes aboard for this platform set then that is what I will support. I don't purchase Motorola and I don't purchase Samsung nor LG so we have all already made our choices to support the manufracturers we use. This will never change so android will be android and will continue to allow things to remain in this manner. If you support android then you must support the direction it appears to be going in otherwise go to another platform plain and simple.