Samsung's latest Galaxy S5 ad takes square aim at iPhone users, particularly as they're huddled around the few wall outlets scattered around an airport. Meanwhile, smug S5 owners can switch on ultra power saving mode or pop in an extra battery pack.

Samsung has had some ads in the past along the same vein, and even the more recent ads still put Apple squarely in their sights. Funnily enough BlackBerry CEO John Chen called iPhone users wall huggers back in March, as pointed out by Jordan Kahn.

What do you guys think of the ads? Is the commentary about battery life apt? How often do you find yourself hunting for a plug at the airport?