Canada's Global News commissioned an Ipsos poll to find out just how pervasive Pokémon Go has become since its debut earlier this month, and as you'd expect, three out of ten players agreed that it was "taking over their lives." The study found that nearly 30% of Canadian users (out of 1,100 users participating in the poll) were skipping their day-to-day activities to catch pokémon.
There are some positives to playing Pokémon Go. Unlike other mobile games, Niantic's AR title encourages you to explore your neighborhood in your quest to find new pokémon. And that usually means walking around a lot. From Sean Simpson, vice president of public affairs for Ipsos Canada:
For example, the average person who has downloaded the app has walked about 13 kilometres, three quarters have met other people who are playing Pokemon Go and two thirds have discovered a new part of their city.
If you're sitting at a Pokestop with your head down and just looking up to check if you're heading in the right direction, that's not a suitable exception for your workout. But if you are walking your five kilometres to hatch your eggs then that's not bad.
A majority of Pokémon Go players are aged 18 to 34, followed by those aged 13 to 17:
The earliest segments of millennials – the ones who remember Pokemon the most – seem to be the most interested. It's the Nintendo generation.
The poll also found that 23% of men downloaded the game, and 16% of the women. Men were also found to be playing longer at an average of 2.2 hours daily versus the 1.6 hours clocked by women.
Are you also addicted to Pokémon Go?