After announcing plans to launch the OnePlus One via an e-commerce partner in the country later this year, OnePlus is now stating that the device in India will be initially sold through the invite-only system followed by other launch countries. The silver lining is that the invites will be specific to India, and that they will be "neither scarce nor impossible to come by."
According to OnePlus co-founder Carl Pei:
As with our current launch countries, Indian users will be able to purchase the One with an India specific invite. Invites have been immensely helpful for us thus far in our current launch countries. They allow us to control our inventory, scale our team and support services to grow along with demand and create an overall better experience for those users with the One.
As this is our first experience with the Indian market, we didn't want to be too ambitious. We are more concerned with offering outstanding service and experiences for users than getting the One in as many hands as possible. It will take us some time to learn and the invites are a great way for us to do that.
Pei mentioned that OnePlus would deviate from the invite-only model in the country at some stage, and that the vendor was in talks with a local partner to make it easier for users to get their hands on the OnePlus One. He also said that further details will be divulged in the coming weeks. The invites themselves will be handed out in the OnePlus forum or via social media channels.
What do you guys think of OnePlus' move in India? Lest you forget, the OnePlus One is set to go on pre-order without an invite later today.