HTC One powered by Android

If you're buying a new HTC One today, you'll know you're getting an Android phone

Well how about that. Just like Samsung's Galaxy S5, the new HTC One (M8) includes a "powered by Android" message when you first switch it on. The actual "Android" logo appears a little smaller than on the GS5, but nevertheless it's prominent and very noticeable each time you power the device on. Chances are if you're buying a new HTC One today, you'll know you're getting an Android phone.

With the two biggest Android handsets of the year now displaying Google's Android branding at startup — likely at the company's behest — this appears to be something of a trend for new high-end Androids. And we'll be watching with interest to see whether future flagships from the likes of Sony, LG and Motorola also tell buyers they're "powered by Android."