nook color

The Nook Color has become one of most popular Android devices due to its low price tag and ability to be hacked. Barnes and Noble announced today that there will be a major firmware update in April that will bring increased functionality to the device, including apps.

No word yet on whether users will be able to experience the entire Android Market, but B&N announced some of the titles that will be made available, including Angry Birds, Drawing Pad, Lonely Planet Phrasebooks, Tikatok and Wine PhD. There will also be an email app. This has to be great news for Nook customers who have been anxiously awaiting the update that was rumored last year (and who have not flashed ROMS).

B&N also announced the addition of more quality content to the Nook Color that includes The Economist, Travel and Leisure and ESPN the Magazine. Aside from these titles, B&N is partnering with Nikelodeon to bring exclusive children's content with the titles Spongebob Squarepants, Dora the Explorer and Diego.

These announcements are all great news for Nook Color fans who are watching their tablet/e-reader continue to improve. What remains to be seen is whether or not the April update will provide enough to sway those who have flashed custom ROMS to revert to stock. See the full press releases after the break.

Barnes & Noble’s NOOK Color™ Reader’s Tablet Keeps Getting Better With Great New Content for People Who Love to Read Everything

Customers Can Enjoy Multitudes of Newly Added Digital Books, Magazines, Children’s Books, plus Exclusive Content in Barnes & Noble Stores

Exclusive: The King’s Speech Digital Book Only Available for NOOK Customers

New York, New York – March 25, 2011 – NOOK Color, the award-winning, bestselling Reader’s Tablet by Barnes & Noble, Inc. (NYSE: BKS) keeps getting better with additions to its expansive digital catalog including everything from interactive versions of Travel + Leisure and Food & Wine to exciting children’s books featuring Barbie, Dora the Explorer and Mickey Mouse. Barnes & Noble, the world’s largest bookseller, continues to enhance the NOOK Color reading experience, enabling customers to read even more of what they love in rich, beautiful color. The company offers one of the world’s largest collections of digital content – which includes the only digital version of bestseller The King’s Speech, an unmatched children’s book collection, and more magazines and newspapers offered in color for subscription or single copy issue from one bookstore.

“We created NOOK Color for people who love to read everything – books, magazines, children’s books and more – in rich, beautiful color, and are continually adding terrific new content our customers have asked for – from ESPN The Magazine and The Economist to children’s stories featuring favorite Nickelodeon and Disney characters,” said Jamie Iannone, President of Digital Products, Barnes & Noble. “With more than two million digital titles to browse, download and enjoy in seconds, NOOK Color customers repeatedly tell us how much they appreciate the ability to virtually turn the page on their favorite monthly, dive into a bestseller, and bring story time to life for their children – all using one device. And as always, Barnes & Noble will keep making NOOK Color better with new titles and featured enhancements for the best-in-class reading.”

NOOK Color will get even better this Spring when a major update to the device’s firmware will offer customers access to explore exciting new applications, email and many other requested features.

Having exceeded one million digital periodical subscription orders and single copy sales, NOOK Newsstand™ continues to grow with the addition of great titles in the last few weeks that include The Economist, Travel + Leisure, Food & Wine, ESPN The Magazine, Saveur and PC Gamer. Barnes & Noble customers can now enjoy more than 135 digital periodical titles including exciting full-color digital versions of their favorite print brands, all available by subscription and single copies. Current bestsellers in NOOK Magazines include US Weekly, Cosmopolitan, National Geographic, Reader’s Digest and O, The Oprah Magazine.

There’s also lots of new stories for Barnes & Noble’s youngest customers. Recent NOOK Kids™ additions include titles featuring favorite characters like Barbie, Nickelodeon’s Dora the Explorer and SpongeBob Squarepants, Disney favorites featuring Mickey & Minnie Mouse, Phineas & Ferb, Beauty & the Beast, Snow White and the fun, fast, four-wheeled friends from Cars. Kids continue to be enchanted by stories featuring Barnes & Noble’s exclusive Read to Me™ feature, with Are You My Mother, Go Dog Go, I Saw an Ant on the Railroad Track and Little Red Hen the current category bestsellers. With NOOK Kids, Barnes & Noble customers can choose from more than 300 titles in the world’s largest collection of digital children’s picture books, and more than 12,000 children’s chapter books on NOOK Color, as well as the free NOOK Kids for iPad™ application ( and

And for book lovers, Barnes & Noble offers the largest number of The New York Times bestsellers, offering the Academy Award®-winning The King’s Speech only for NOOK customers. Among the recent bestsellers are Water For Elephants by Sara Gruen, Toys by James Patterson and Neil McMahon, and Sing You Home by Jodi Picoult. NOOK customers will also find more than 75,000 independently published works through Barnes & Noble’s PubIt!™ digital platform, which add even more exciting self-published selections including current PubIt! bestsellers Diary of a Mad Fat Girl, Daniel’s Gift, Switched and Spying in High Heels.

More in Store for April
Barnes & Noble also announced its April More In Store™ content, exclusively available for NOOK Color and NOOK™ eReader customers in any of Barnes & Noble’s more than 700 stores. In April, NOOK customers can connect to Barnes & Noble’s free in-store Wi-Fi® service to access exclusive content – including essays, short stories and more – from authors including: Alexander McCall Smith, bestselling author of The No. 1 Ladies' Detective Agency; Erin McKean, author of The Secret Lives of Dresses; multi-bestselling thriller author James Grippando and Paula McLain, author of the much-reviewed-and-lauded The Paris Wife. More In Store is updated weekly and each new feature is available for four weeks on a rolling basis. Once a customer downloads the content to their NOOK, it is saved to their digital locker and can be accessed at any time. NOOK customers can always check the recent content by visiting

Barnes & Noble Review Welcomes Katherine A. Powers’ A Reading Life
Barnes & Noble is also proud to announce that the literary column A Reading Life by Katherine A. Powers, formerly appearing in The Boston Globe, will now be featured exclusively in the online Barnes & Noble Review. The popular and acclaimed reviewer and essayist will offer her insightful contributions for Barnes & Noble customers through her bimonthly column beginning in April. Learn more by visiting

Barnes & Noble Welcomes Nickelodeon’s First-Ever
Digital Children’s Books to Expansive NOOK Kids™ Collection

Marks First Time Children Can Enjoy Digital Books
with SpongeBob SquarePants, Dora the Explorer and Diego,
Only Available on NOOK Color™ and NOOK Kids for iPad™

New York, New York – March 25, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the continued expansion of the largest collection of digital children’s picture books through a partnership with Nickelodeon, offering the first-ever digital books from the number-one entertainment brand for kids. Books featuring popular Nickelodeon favorites SpongeBob SquarePants and Dora the Explorer are available in a fun, engaging, digital format, only for Barnes & Noble customers through the award-winning NOOK Color Reader’s Tablet ( and the free NOOK Kids for iPad application ( and Now, kids and parents can take their favorite Nickelodeon digital books with them wherever they go.

Barnes & Noble is now offering a dozen interactive NOOK Kids Nickelodeon titles, and will expand to more than 20 next month, as the partnership continues to grow with new, exciting digital books. Camp SpongeBob, Happy Birthday SpongeBob! and others are perfect for the reader who loves zany stories. For young explorers there are fun-filled adventures including Dora Loves Boots, Crystal Kingdom Adventures, Dora Helps Diego, Dora’s Sleepover and more.

With NOOK Kids exclusive AliveTouch™ technology, kids can easily find an exciting story, engage with the books and their favorite characters by simply tapping to turn pages, interacting with the text, and zooming in and around gorgeous graphics in SpongeBob’s world under the sea and the places on Dora’s map. Coming soon, select Nickelodeon NOOK Kids titles will also include Barnes & Noble’s exclusive Read to Me™ feature offering professional narration, so kids can choose to explore books on their own or hear them read out loud.

“Barnes & Noble is proud to deliver the largest, richest digital collection for kids and families. Our technology enables families to read whatever, wherever and however they want. We are thrilled to partner with Nickelodeon to bring their much-loved characters and books to our NOOK Kids platform, enhancing what we firmly believe is the most enjoyable and imaginative digital reading offering for kids,” said Wendy Bronfin, Director of Product Management at Barnes & Noble. “Children of all ages love the NOOK Kids experience, and we are so pleased to collaborate with a leading children’s entertainment brand to welcome stories featuring SpongeBob, Dora and Diego to our best-in-class digital children’s reading experience.”

“Through this partnership, we’re able to provide our young fans with a revolutionary new way to experience and enjoy reading Nickelodeon books,” said Paula Allen, Senior Vice President, Global Publishing, Nickelodeon Consumer Products. “The NOOK Kids platform delivers an interactive way for kids to engage with their favorite Nickelodeon characters like SpongeBob and Dora by using this exciting technology.”

Coming soon, kids and their parents will delight in books like WhoBob WhatPants?, The Big Win, Man Sponge Saves the Day and SpongeBob, Soccer Star!.

Since its launch last year, Barnes & Noble’s youngest customers have been taken with the state-of-the-art NOOK Kids’ reading experience, which lets them explore more than 300 NOOK Kids digital picture books, all presented in a consistent format, so parents and kids can keep the focus on the fun and interactive content, while encountering a familiar reading experience. NOOK Kids also features more than 12,000 children’s chapter books, from classics to new releases. Learn more about NOOK Kids at, or visit a local Barnes & Noble today to let your children experience NOOK Kids firsthand.

About NOOK™ from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOK Color ($249), the first full-color touch Reader's Tablet, provides the ultimate reading experience with a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOK Books for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at, as well as at Best Buy, Walmart and Books-A-Million.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and Barnes & Noble also offers NOOK Study™ (, an innovative study platform and software solution for higher education, NOOK Kids™ (, a collection of digital picture and chapter books for children, and NOOK Books en Español™ (, the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on and

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & (, one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ ( Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website:

NOOK™, NOOK Color™, NOOK Books™, NOOK Newsstand™, NOOK Books en español™, VividView™, NOOK Friends™, AliveTouch™, LendMe™, ArticleView™, Daily Shelf™, NOOK Kids™, NOOK Study™, NOOK Developer™, ReadAloud™, NOOK Book Personal Shopping™, Read In Store™, More In Store™, Free Friday™, PubIt! ™, Lifetime Library™, Read What You Love. Anywhere You Like™ and Touch the Future of Reading™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (, Facebook ( and YouTube (

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).


Reader comments

Major firmware update to Nook Color in April to bring apps; new content also announced by B&N


cm7 is working great for me! I doubt I go back.

But this is good news for nook color owners though since some people haven't flashed custom ROMs.

I'm running the newest version of Froyo off SD, I'm new to this Android stuff though, running Froyo off SD means I haven't flashed my Rom right? If so would there be a reason to do that now with this update coming if I want to be able to keep running what I'm running?

correct. if you keep running froyo on the sd card then you'll still be able to get the update from B&N.

I bought my nook color just to blow away the internal memory with a custom rom anyway.

EDIT: to answer your other question, it all depends on what you want to do with the nook color. for me, running cm7 on internal memory frees up my sd card for additional storage. you can run cm7 from the sd card as well if you want to try it out. cm7 on the internal memory is fast!

Same here...also running CM7...personally I find it running much smoother than froyo did.

B&N would really have to hit one out of the park to get me to revert to stock...I love my inexpensive Android tablet!

EDITED TO ADD: Although if the new update runs most of the apps, I may get another nook for my wife. Heck, if they come down even more in price, I'd consider getting one for my kids as opposed to something *like* an itouch (not that anything apple will ever come through my door! :-)

My wife has this and she's using HC on SD, and has kept stock (rooted) so that the native nook app is available for the kids' books. Definitely interested to see if they open up the whole market or not. :) Of course, if they would just add support for the kids' books (I'm talking the made-for-NC ones that read the book aloud, etc.) to the nook app for Android, it'd a moot point.


I didn't even know the nook did that! hahaha. I registered mine, rooted it and put froyo on it as soon as I got it. :)

I am SO EXCITED for this!! I tried to flash it on an SD card (I think that's what it's called? nookie froyo?) but I couldn't get the google apps on it so I just gave up.

Use the Auto Nooter method, you keep the entire B&N interface. Yes Books, Magazines, and Newspapers. Plus i get all the Android apps i could want.

I almost did the same thing elyayel- but try this - get the amazon android market- just put your email or # at the site- you get a link- download the APK file and run it- (you just have to allow something in settings- easy) and there you go! you can start using that appstore for most your app needs !have fun- i did- and they are giving apps away right now

Just did CM7 the other day, it runs great.

I'd consider stock though if it performs nicely. I know my wife is interested in magazines.


With B&N allowing specific apps in the new firmware, will devs now be able to initiate a full marketplace hack for those of us who prefer not to fully root?

SWEET!!! This will help with kernel issues. Can't wait till the SC is out and we see some sick ROM's. Nice one guys!!

Unless their "update" is based entirely on actual Froyo, Gingerbread, or Honeycomb (aka "pipedream"!), I couldn't care less.

But, if it's just another Eclair build? meh...

Haven't bought one but I do like the looks of it. Depending on how the BN App looks on the HTC Flyer and the price of the WiFi, I will get the Flyer. Why go "back to Froyo" when Flyer will at least have Gingerbread and the Honeycomb. I used to install all the leaked updates for Blackberry but the hack for Honeycomb on an SD card looks a little over my head. My mom has a Nook Color so I could practice the Honeycomb on SD hack on her's.

My only worry is the possibility of trying to lock out the device.
I love this device it is great...
Cant wait for the Full Honeycomb on this...
This is the best tablet on the market beats the Xoom hands down...

Just wondering what Nikelodeon is???

I'm the one that tipped you off about it in an email, you can't even give me my props. Okay... See if I ever give you another story!

So- this may be a silly question, but I used the auto-nooter method, and just run it stock. Now, will I be getting this update since my nook is technically still using the same UI? Also, will my NC being rooted cause an issue when the update is released?

A conversation with a B&N it and weep!!!

10:31:02 : Ron: Initial Question/Comment: when in April will software version 2.2 be available?

10:31:07 : System: Welcome to the Barnes & Noble Digital Chatroom.

10:31:07 : System: Jason has joined this session!

10:31:07 : System: Connected with Jason. Your Reference Number for this chat is 16712.

10:31:12 : System: Thanks for joining us.

10:31:12 : Jason: Hi Ron. Thanks for joining Barnes and Noble Digital Chat Support. One moment while I review your question.

10:31:47 : Jason: Our software developers are hard at work on the latest software update. You can expect your version of 1.2 to be sent Over-The-Air (OTA) within a few weeks. All you’ll need to do is to have your NOOK Color connected to any Wi-Fi hotspot and the update will install automatically.

10:32:35 : Ron: 1.2 in a few weeks?

10:33:22 : Jason: Yes, that is right Ron. The current software version of the NOOK Color is 1.1. And it will be upgraded to 1.2.

10:34:52 : Ron: WOW. B&N should do a better job managing expectations. The web is saying 2.2 in April, and all they will get is 1.2!

10:35:14 : Ron: in a few weeks.

10:35:32 : Jason: Maybe you are referring to the Android version.

10:35:41 : Ron: YES

10:36:07 : Jason: Currently, the Android version of the NOOK Color is 2.1. Barnes & Noble policy to refrain from commenting on any specific features of any yet-to-be released software updates.

10:37:30 : Ron: the current version, available for down load from the B&N web site is 1.1.

10:38:27 : Jason: Yes, that is right Ron. We haven't released the version 1.2 software update. It will be released in the next few weeks.

10:38:32 : Jason: Is there anything else I can help you with?

10:38:59 : Ron: No. Thanks.

The only thing to weep about here, is that you read this site, and still have little comprehension about the difference between android versions and software releases, but still act completely arrogant. CS people really deserve better salaries.