Cyanogen is setting up a 50-member team — a third of the company's current employee base — in India that will work on localizing Cyanogen OS, along with quality assurance testing.
Part of Cyanogen's latest $80 million funding round — led by India's Premji Invest — will be used toward establishing an office in India, as well as any potential acquisitions of local startups. In an interview with ET Tech, Vikram Natarajan, senior vice-president of global partnerships and distribution at Cyanogen, revealed:
India is very attractive. It is one of the hyper-growth markets for mobile today.
Premji Invest is a big investor...and that was a deliberate decision, as India a big market for us.
What we strongly believe that global giants don't is that any country with a large population will have the rise of a local ecosystem. We're going to start seeing that in India.
Cyanogen inked an exclusive deal with Micromax-owned Yu Televentures to pre-install Cyanogen OS on Yu's handsets. Following the successful launch of the Yu Yureka late last year, the manufacturer unveiled its latest handset, the Yu Yuphoria, which offers Cyanogen OS 12 out of the box.
Yu announced that it will be building a digital ecosystem of content tailored to Indian users, which will likely be carried out with collaboration from Cyanogen.
Source: ET Tech