Samsung has a solid strategy to exceed the hype set out for any new high-end device from the company — it comes down to sticking with what worked in the last generation, plus adding in some strategically-chosen features. As was the case in 2015, Samsung is going with a double phone release, meaning we're getting both the Galaxy S7 and the Galaxy S7 edge. Unlike last year, we're getting two different sizes of phones at the same time.
The Galaxy S7 is the phone for the masses with a compact size and 5.1-inch display, while the GS7 edge is a bit more aspirational with a 5.5-inch display that has Samsung's signature curved edges that both look interesting and are paired with new software experiences. Beyond the size and display curvature, these phones are identical — and that's a good thing.
On the outside, it's a progression from the metal-and-glass design of the Galaxy S6. We now have curved edges on the rear glass — much like the Galaxy Note 5 — that match up with a familiar metal frame, while the camera bump is now far less pronounced and Samsung has dropped some of the shiny embellishments around the home button and camera assembly. There are three new colors for the Galaxy S7 edge — black, gold and silver — that are shiny as ever, while the Galaxy S7 proper will only be available in black and gold.
On the inside, you'll find a bump up to 4GB of RAM paired with either a top-notch Qualcomm Snapdragon 820 processor (in the U.S.) or Samsung's latest Exynos 8 Octa chip (for international versions). Samsung heard the complaints when it came to battery life in the Galaxy S6, and they've addressed those complaints with a 3000 mAh cell in the Galaxy S7 and a whopping 3600 mAh in the edge. 32GB of storage will be your only option (at least in the U.S.), but the highly-requested microSD card slot is returning to offer you up to 200GB of expandable storage. When it comes to the camera, the resolution drops to 12MP on the rear shooter, but it now has a brighter ƒ/1.7 lens, larger 1.4-micron pixels and faster auto focusing — all while retaining OIS and great capture speed.
The Galaxy S7 and S7 edge also mark the start of the Marshmallow era for Samsung. Though we've seen glimpses of the Android 6.0 implementation of TouchWiz in beta for previous devices, these two are launching on the fully-baked version. It's a general cleaning up of the interface, with a simpler color palette in some places and a further flattening that started taking place in the last generation. There are still tons of features here, and Samsung has now added a dedicated gaming mode, as well as an always-on display functionality for when the screen is off. The so-called "edge UX" on the GS7 edge now has more capabilities — harkening back to the Galaxy Note Edge and can take up more of the display.
As is always the case Samsung's carrier partners will be announcing pricing and availability in countries around the world. And be sure to keep it locked on Android Central for all of the latest Galaxy S7 and S7 edge coverage!
Samsung Introduces Galaxy S7 and Galaxy S7 edge, Center of the New Mobile World
Samsung Galaxy S7 and Galaxy S7 edge couple sleek design with powerful performance so users can do
Available in the United States on March 11, with preorders beginning February 23 at 8:00 a.m. EST
NEW YORK – February 21, 2016 – Samsung Electronics Co., Ltd today announced the newest additions to the Galaxy family of products—Samsung Galaxy S7 and Galaxy S7 edge. Created for today's mobile lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a unique mobile experience that features an enhanced design, higher-quality camera, refined software functionality, and unparalleled connectivity to a galaxy of services, products and experiences.
Advanced Camera: High Quality Images No Matter Time of Day or Location
The Samsung Galaxy S7 and Galaxy S7 edge are built with advanced smartphone cameras. The main, rear camera sensor captures 95 percent more light through a wider aperture and larger pixels to deliver brighter and sharper images, even in low light camera, the Galaxy S7 and Galaxy S7 edge autofocus on an image quicker and more accurately than other leading smartphones, allowing you capture moments even in dim light.
Refined Design and Function
With a curved-glass back and slim ergonomic body, the 5.1-inch Galaxy S7 and the 5.5-inch Galaxy S7 edge are even easier to hold in one hand and fit in your pocket or purse. The Galaxy S7 edge features curved glass on all sides of the device, giving users a unique dual-edge display and bigger screen than the Galaxy S7 for a fully immersive experience. The larger edge panel on the Galaxy S7 edge gives users more space for apps to make it easier to select and swipe through the different screens with one-hand2
The new Tasks edge screen offers one-tap access to applications, functions and news, such as contacts, selfie mode or calendar, always accessible.
The Samsung Galaxy S7 and Galaxy S7 edge sport a Super AMOLED, Always-On Display which allows users to take short, quick peeks at basic information like the time, calendar or notifications without touching or waking the screen. Always-On Display intelligently turns off when your phone is tucked away in your pocket or purse and out of sight.
The Samsung Galaxy S7 and Galaxy S7 edge are made both water resistant and dust resistant (IP68 certification) with no compromises to the seamless design and making them life-proof to accidental spills.
From launching apps to playing games to streaming video, everything happens faster and smoother on the Samsung Galaxy S7 and Galaxy S7 edge, thanks to a new, improved, more powerful and more efficient CPU and GPU.
The phones will have boosted battery capacity of 3,000 mAh for the Galaxy S7 and 3,600 mAh for the Galaxy S7 edge. Users will also enjoy fast wireless and wired charging. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage.
Unlocking the Full Galaxy Experience
Samsung continues to push the boundaries of hardware, software and services to create devices that improve how consumers connect, share and get more out of life. By introducing a portfolio of seamless mobile experiences that are unlocked with the new Galaxy S7 and Galaxy S7 edge at the center, Samsung is pushing beyond the limits of today's technology to create meaningful innovation.
Whether consumers are using the Galaxy S7 series and the new Gear S2 Classic to bring features of their smartphone to their wrist or using the Galaxy S7 and Galaxy S7 edge with Gear VR to enjoy immersive 360-degree content – Samsung is redefining what users can do with their smartphones.
Galaxy S7 and Galaxy S7 edge users also get the best mobile payment service with Samsung Pay. It is secure, easy-to-use and accepted almost anywhere you can swipe or tap your card. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication) and MST (Magnetic Secure Transmission), making mobile payments available to more merchants and consumers than ever before.
Samsung+ is a free, mobile app empowering customers to get more out of owning a Samsung product. With Samsung+, users are always just a tap away from live tech support, device diagnostics, tips and tricks, exclusive content, giveaways and special offers.
Samsung Smart Switch offers a simple, quick way for users to switch to the new Samsung devices. Whether upgrading an Android device or switching from another platform, Smart Switch allows you to easily transfer content to your new phone via wireless or USB connection. The Galaxy S7 and Galaxy S7 edge will include a USB connector in the box for a seamless transfer of content from your old device.
Samsung KNOX makes the Galaxy S7 and Galaxy S7 edge advanced, enterprise-ready devices with built in defense grade security—right out of the box. Unlike other mobile security platforms, KNOX is anchored in the device's hardware, and protects the device from the moment it boots up all the way through launching an app.
In the U.S., the Galaxy S7 will be available in Black Onyx and Gold Platinum and the Galaxy S7 edge will be available in Black Onyx, Gold Platinum and Silver Titanium. Both the Galaxy S7 and Galaxy S7 edge will be available with built-in memory of 32GB and expandable memory options. AT&T, Sprint, T-Mobile, U.S. Cellular and Verizon Wireless will carry the Samsung Galaxy S7 and Galaxy S7 edge in stores beginning March 11, with pre-orders starting at 8:00 a.m. EST on February 23.
The devices will also be available at Samsung Experience Shops at Best Buy, as well asBestBuy.com, Car Toys, Sam's Club, Staples, Target and Walmart.
Consumers can get an exclusive first look at both devices at participating AT&T, Sprint, T-Mobile, Verizon Wireless and U.S. Cellular stores across the U.S. starting February 26 and at Samsung Experience Shops at Best Buy locations around the country starting February 24.
Also, consumers who buy a Galaxy S7 or Galaxy S7 edge between February 23 and March 18 can dive right in to the exciting world of virtual reality with a free Gear VR powered by Oculus, plus a 6-game bundle– an estimated $150.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America's fastest growing home appliance brands. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com and for the latest Samsung news, please visit news.samsung.com/us and follow on Twitter @SamsungNewsUS.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.