With hundreds of phones releasing in India every year, Samsung is looking to distinguish its products by offering interesting new use cases. The Galaxy On7 Prime — Samsung's latest foray in the budget segment — comes with a visual search feature that lets you easily purchase products through photos. The feature is powered by Samsung Mall, which collates product information from several e-commerce sites to create a sort of all-in-one destination for your purchasing needs.

Samsung Galaxy On7 Prime

For instance, if you're looking to buy a pair of blue sunglasses and have dialed in on a particular design, you'll be able to feed that image into Samsung Mall, and it'll look through Amazon, Jabong, Shopclues and Tata CLiQ to find all references of that design. Samsung Mall also comes with a Universal Cart feature that lets you buy products without ever leaving the app.

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You can either take real-life pictures of products you're interested in buying or feed photos saved in your gallery. The feature is aimed at millennials, but I can see it coming in handy for bargain-hunters as well. Say you're at a retail store and are interested in buying a new TV. You can take a photo of the TV and use Samsung Mall to see if it's priced lower at e-commerce portals.

Of course, it all comes down to how good Samsung Mall is when it comes to pattern recognition — after all, Bixby turned out to be a massive letdown for the company last year. I'll share my thoughts on Samsung Mall once I get my hands on the On7 Prime.

Samsung Mall could either turn out to be a gamechanger or go the way of Bixby.

As for the internal hardware, you're looking at a 5.5-inch Full HD display, 1.6GHz octa-core Exynos 7870 chipset, microSD slot, dual SIM card slots, 13MP rear and front cameras, 4G with VoLTE, and a 3300mAh battery. On the software front, the phone comes with Android 7.1.1 Nougat out of the box, and it includes the lite version of Samsung Pay with compatibility for UPI.

The On7 Prime looks like a decent option in the highly competitive budget segment, but I can't help but wonder that Samsung missed out by not offering an 18:9 display. Furthermore, the front fingerprint sensor and sizeable bezels make the phone look dated, and Samsung isn't doing itself any favors by continuing with the two-year-old Exynos 7870.

That said, the On7 Prime is aggressively priced (for a Samsung device), with the base variant with 3GB of RAM and 32GB storage retailing for ₹12,990 ($200). The model with 4GB of RAM and 64GB of storage will be available for ₹14,990 ($235), and both variants will go on sale starting January 20 exclusively on Amazon India.

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