Samsung could be planning a major overhaul of its brand and marketing efforts ahead of CES 2013, if reports from Australian outlet ChannelNews are to be believed. The site reports via sources in Asia that a team previously involved with brand development at Nike will be leading the effort, which it says should reinvent Samsung with "a more vibrant, international brand image."
Brand development guru Scott Bedbury, who has previously worked with the likes of Nike and Starbucks, is said to be leading the team.The new branding is said to be due to make its debut next January, at CES 2013 in Las Vegas.
ChannelNews says that following next January's show, the familiar blue Samsung logo will be retired, replaced with "all new product marketing linked via their own individual colours that are part of an overall brand family."
Samsung's advertising strategy will change too, it's claimed, with "products linked to lifestyle activities similar to what Nike does."
Whatever Samsung does at next year's CES show, we'll be live in Las Vegas to cover everything as it happens. Any wild guesses as to how Samsung might revamp its image? Shout out in the comments.
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Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.