What you need to know
- Mercedes-Benz teamed up with Chipolo on a new tracker that works with both Google Find Hub and Apple Find My.
- It’s essentially a premium-looking Chipolo Loop designed for keys, luggage, backpacks, and other everyday items.
- You get up to 400 feet of Bluetooth range and a loud 125dB alarm that should be easier to hear than many rivals.
Mercedes-Benz is getting into the Bluetooth tracker race, but it’s not making its own AirTag competitor from scratch. Instead, the luxury carmaker has partnered with Chipolo to launch a branded item tracker that caters to both Android and iPhone users.
The new Mercedes-Benz tracker is basically a customized Chipolo Loop, wrapped in premium Mercedes styling and made for the kinds of things that owners constantly lose, like car keys, backpacks, or luggage. It works with Google’s Find Hub network and Apple’s Find My ecosystem.
That ability to work cross-platform is increasingly important in the tracker market. Bluetooth tags were traditionally very siloed. AirTags worked better with iPhones, Samsung SmartTags were in the Galaxy ecosystem, and Android users had fewer reliable choices. That changed with the launch of Google’s Find Hub, finally bringing Android into a crowdsourced finding network to match Apple’s Find My.
Chipolo is one of the companies that quickly took advantage of that shift. According to the company’s blog post, the partnership with Mercedes-Benz started several years back when both brands found common ground in a shared love for premium everyday accessories. What you get is a tracker that feels a little more upscale than the colorful plastic tags Chipolo normally offers.
Loud and long-range
But functionally, you’re still getting the core Chipolo experience. The tracker has a Bluetooth range of up to 400 feet and a loud 125dB alarm, which is much louder than many competing Bluetooth trackers.
It also links you to Android’s expanding Find Hub system, which allows nearby Android devices to anonymously help you find lost items even when they are out of Bluetooth range. Apple users can do the same through Find My. Google Fast Pair makes setup a breeze, and it has native tracking apps, instead of forcing users into a separate subscription service.
This is one of the smarter collabs Mercedes-Benz has done in a while because it actually solves an everyday problem, rather than slapping a logo on another forgettable accessory. The cross-platform support alone makes it that much more practical for households divided between Android and iPhone users. That said, it’s hard not to side-eye the lack of UWB support in 2026, especially when cheaper rivals already offer precision tracking.
There are still some trade-offs, though. Like many recent universal trackers, the Mercedes-branded tag skips ultra-wideband (UWB) support. That means you won’t get the precise directional finding you’ll see on Apple AirTags or Motorola’s Moto Tag. You're doing standard Bluetooth proximity tracking instead. Chipolo and other tracker makers have largely avoided UWB because Apple's and Google's implementations don't quite match yet, so it's harder to get true dual platform support.
Privacy protections also feature more prominently in the conversation around trackers, particularly after years of stalking concerns related to AirTags. Chipolo says its Find Hub-compatible devices have unwanted tracking alerts for Android and iOS, helping users detect unknown trackers moving with them.
