After selling 500,000 phones in just three days at the start of the month, it was just a matter of time before Xiaomi hit the million mark during the festive season. The company has now announced that it sold 1 million phones in 18 days in India, setting yet another milestone in the country.
Xiaomi CEO Lei Jun penned an open letter on Facebook recognising the efforts of Mi India:
Yesterday we set an incredible record in India by selling more than 1 million smartphones within 18 days. On behalf of Xiaomi's management, I'd like to congratulate the entire Mi India team for this outstanding performance.
A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support.
When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices. Secondly, we have an amazing team in India. We will continue investing in India to deliver the best products to our Mi fans — expanding our supply, ensuring the high quality of our products, and further improving our after-sales service.
The core of the Xiaomi model is creating high-quality products, making friends with our users, and operating our business extremely efficiently. This model has been proven in China. I believe that the Xiaomi model will resonate across the world, starting with India.
I am confident that with the sustained efforts of our entire Xiaomi family, we will be able to capture the largest market share in India within 3-5 years! Mi India, let's make history together!
Xiaomi's ₹11,999 Redmi Note 3 is a standout success in the budget segment, and the Redmi 3S is catering to the entry-level category. The company's sales were buoyed by discounts during Amazon's festival sale, with its handsets consistently topping the best-selling charts.
The company is now turning its attention to the offline market, which should allow it to continue its sales momentum.