Verizon's upcoming over-the-top (OTT) mobile video service will be partially subsidized by advertisers, as the company has revealed that it will support sponsored data.
The new service, which Verizon has plans to launch this summer, will have ad-sponsored data as part of its product offering, allowing the company to lower costs for the users. Currently, Verizon is still in the process of securing deals with content providers for live, emerging, and on-demand content, and the company plans to have a "number of fresh titles." The service will work over both Wi-Fi and mobile networks in the US, though Verizon is saying the service will work best on its network.
With ad-sponsored content, Verizon will be able to offset the cost of consumers' video consumption with ad dollars instead of relying solely on the customers.
Source: Fierce Wireless