Verizon's OTT mobile video service will support sponsored data to save users money

The new service, which Verizon has plans to launch this summer, will have ad-sponsored data as part of its product offering, allowing the company to lower costs for the users. Currently, Verizon is still in the process of securing deals with content providers for live, emerging, and on-demand content, and the company plans to have a "number of fresh titles." The service will work over both Wi-Fi and mobile networks in the US, though Verizon is saying the service will work best on its network.

With ad-sponsored content, Verizon will be able to offset the cost of consumers' video consumption with ad dollars instead of relying solely on the customers.

Source: Fierce Wireless

Jared DiPane
Jared started off writing about mobile phones back when BlackBerry ruled the market, and Windows Mobile was kinda cool. Now, with a family, mortgage and other responsibilities he has no choice but to look for the best deals, and he's here to share them with you.
  • Nice way to spin 'we're going to launch a service that you pay for, and its going to have ads... but we wont count it against your data because its our service'. "sponsored data"... please.
  • I read it as "You can now watch advertisements and get free data" is that not it? Edit: I read the source article and it looks like you just watch ads so that you can use their video service that they are coming out with and not use your own data. Doesn't seem like you are watching advertisements to get something you already paid for.
    Posted via the Android Central App
  • I dont get the feeling the ads will be optional. This will just be like any other media service with ads, only theyre claiming its 'subsidizing your data'. Theyre the ones that chose to make data not unlimited in the first place, so its a false 'cost' being subsidized. Also for those of us still hanging on to unlimited, i doubt theyre going to be offering us credits for those ads towards our data.
  • So do I have to watch ads if i'm still unlimited data and don't care? hmmm....
  • Net neutrality? Posted via the Android Central App
  • First thing I thought of when I read this. Posted via the Android Central App
  • Shameful that this article didn't even touch the net neutrality implications of this plan. AC has been on a steady decline in article quality for the past year or so and it continues to worsen. Posted via the Android Central App
  • Yep. This is exactly what people said would happen especially once they started data caps. Using data limits (or effective lack thereof) to promote their own services over others.
  • I was surprised net neutrality wasn't mentioned either! I thought they couldn't do this type of stuff on the block of spectrum they bought. Right? Posted via the Android Central App
  • Ehh, it will close down in a year after no one uses it. What sponsor are going to pay for non-existing audience?
  • Well then. I suppose Verizon recently lost all of their 100 million customers. Posted via the Android Central App
  • AT&T tried something similar, but I don't think they could get any partners to sign up
  • So if I watch ads on the service for 8 hours everyday on my unlimited plan will they pay me for all the money I made for them? Posted via the Android Central App
  • Wow, what's with the little wussies down voting the comments about net neutrality. Do you even know what that is!?