HTC has announced that users in select markets will begin to see promotions appearing inside the BlinkFeed app, as the company tries something new.
Users in the US, UK, Germany, Taiwan, and China may begin to see a limited number of promotions appear within the BlinkFeed app, as HTC rolls out a new pilot program. These promotions will look just like a normal BlinkFeed post, as they are native ads, and HTC hopes to deliver content that will be useful. From HTC:
We will be implementing a way for you to opt out of receiving these promotions, but we hope that displaying native and limited promotions in this way will help you discover new and useful apps and/or products and services.
Users can expect to see apps from Yahoo, Twitter, and Appia as well as HTC auto promotions for devices and accessories within the BlinkFeed app. Of course, being that this is a pilot program, and HTC is just testing the waters here, there is nothing to say whether this will be something the company runs with globally or not.